Chico's and Soma Intimates Opening New Stores at Vero Beach Fashion Outlets

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Well known stores launch boutiques April 11 and 13 in Vero Beach Fashion Outlets.

"Vero Beach Fashion Outlets is thrilled to be the home of the only Chico's and Soma Intimates outlet stores on the Treasure Coast," says Lisa Wagner, a spokesperson for Vero Beach Fashion Outlets.

Vero Beach Fashion Outlets is pleased to announce the grand openings in April of two well known new stores: Chico's and Soma Intimates. Chico's is opening on April 11 and Soma will welcome shoppers beginning on April 13. Chico’s is a specialty retailer of sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. Soma Intimates offers luxurious and sensual lingerie, loungewear and beauty items. "Vero Beach Fashion Outlets is thrilled to be the home of the only Chico's and Soma Intimates outlet stores on the Treasure Coast," says Lisa Wagner, a spokesperson for Vero Beach Fashion Outlets.

To celebrate the grand opening, Soma Intimates at Vero Fashion Outlets will offer Buy One Get One 50% off your lowest priced item when you purchase 2 or more items of equal or higher value. The offer is valid 4/13-5/11/2011. At Chico's, customers will receive a free tote with a $100 purchase during the grand opening celebration, while supplies last. Full details are available at the stores.

For over 25 years, Chico’s has helped millions of women look as great as they feel. Chico’s Additions and Easywear collections, chic prints, artisan jackets and unique accessories have built quite a following and its combination of great style, one-of-a-kind details, and warm, personal service has captured the hearts of women nationwide.

Each and every intimate and apparel item that Soma creates is distinguished by the “Soma Kiss” and the “Soma Touch” – thoughtful design details, a supremely soft feel and a superior fit that’s stylish, comfortable and gorgeous. Soma offers warm, personal service and each associate is highly-trained to provide individual fittings and recommendations on what works best for each body type.

Some highlights of the Soma Intimates boutique include:

  •     Fit for Every Body – With more than 50 bra styles ranging in sizes from 32A – 42DDD, Soma Intimates offers a wide variety of fits and styles.
  •     The Original Vanishing Edge® Panty and Shapewear Collection – A collection with a revolutionary design that makes panty lines vanish and prevents undergarments from riding up or shifting. More than 3 million Vanishing Edge panties have been sold nationwide to date!
  •     Vanishing Back Bras® – Now you see it, now they don’t! These bras feature a unique design with a powerful, seamless back that eliminates lumps and bumps and gives a completely smooth silhouette. The Vanishing Back collection offers two bra styles – a front-close and a back-close – with a variety of gorgeous fashion colors and prints.
  •     Oh My Gorgeous Sleepwear – Soma Intimates also specializes in luxurious sleepwear including Soma’s exclusive “Cool Nights Collection”, a naturally soft, moisture-absorbent rayon derived from bamboo that keeps women cool and supremely comfortable while they sleep.
  •     Oh My Gorgeous Fine Fragrance Collection™– The latest from Soma Intimates, “Oh My Gorgeous” is a collection of fine fragrances, body lotions, soufflés, and more. Featuring three distinct scents – vibrant, embraceable, and passionate – this collection allows women to wardrobe their fragrances just as they would create a lingerie wardrobe.

Soma believes strongly in giving back to the community. It’s semi-annual bra drive supports local women’s shelters across the county and to date, Soma has collected over 60,000 bras to help women in need.

Founded on Sanibel Island, FL, Chico's currently operates 599 frontline boutiques and 44 outlets in 48 states, the District of Columbia and Puerto Rico. Chico's sister company, Soma Intimates, currently operates more than 120 boutiques nationwide and Soma.com. To schedule an interview with Soma’s Fit Stylist, Jessica Wells, or for more information about Soma, images or samples, please contact Dayna Isom at dayna.isom(at)soma(dot)com or (212) 524-6349. The new Soma store can be reached directly at (772) 563-0987. The direct line for the new Chico's store is (772) 569-3165.

The new Chico's and Soma stores are joining over 40 other stores in Vero Beach Fashion Outlets, which is conveniently located on Route 60, West of I-95 at Exit 147 in Vero Beach. Stores are open 9 A.M. - 8 P.M. from Monday-Saturday and 11 A.M. - 6 P.M. on Sunday.

For more information about Vero Beach Fashion Outlets, including directions and a complete list of stores, visit http://www.verobeachoutlets.com.

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Trina Leonard

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