The book seems to have hit a nerve with audiences around the world and for that I am very grateful.
San Jose, CA (PRWEB) April 11, 2011
Sociobiologist and author of bestseller, The Watchman’s Rattle: Thinking Our Way Out Of Extinction, Rebecca Costa, announced today that she has agreed to be the keynote speaker at the acclaimed San Francisco Public Library Earth Day event and The National Steinbeck Center’s annual Meet the Author program. “The book seems to have hit a nerve with audiences around the world and for that I am very grateful,” said Costa. The author will make two rare appearances on April 22 at noon at the San Francisco Public Library’s Koret Auditorium and again on April 29 at 7PM at the National Steinbeck Center in Salinas, California.
The Watchman’s Rattle, Costa’s first book, was recognized by The American Library Journal as the top science/philosophy book of 2010. ABC News affiliates also proclaimed Costa’s work as the “top green book of 2010.” The book has also received passionate endorsements from a wide range of world renowned thought-leaders including Sir Richard Branson, Dr. Edward O. Wilson, Donald Trump, Tina Brown, Senator Bill Bradley, Dr. James Watson, Trudie Styler, and others.
According to Costa, the release of The Watchman’s Rattle prompted invitations by several radio stations to host a weekly program. “I never considered using radio to express the ideas in the book, but once I thought about it, it was a natural extension of what I was already doing,” she said. Costa teamed up with KSCO AM 1080 owner, and 30-year radio veteran, Michael Zwerling, to produce The Costa Report. The program has been syndicated and currently reaches an estimated 1.6 million listeners on the West Coast. In a recent interview, Zwerling commented, “No one can say what that elusive ‘it’ factor is, but whatever it is, she’s got it. Just a couple of weeks after she went on the air, we were getting so many downloads for the program that we crashed the servers hosting her website.”
Early this year, The Watchman’s Rattle was translated and released in Korea, Brazil, China, Germany, Taiwan, Australia, the United Kingdom and other countries.
What does the Costa think about the sudden interest in The Watchman’s Rattle? “I hope I get a little time to work on the next book,” she said. “It’s wonderful to have all the attention, but in the end writers want to write.”
About Rebecca D. Costa
Rebecca Costa is a sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. A thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, Costa examines “the big picture”– tracing everything from terrorism, crime on Wall Street, epidemic obesity and upheaval in the Middle East to evolutionary forces. Retiring at the zenith of her executive career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle: Thinking Our Way Out of Extinction. The success of Costa’s book led to a weekly radio program in 2010 called Rattler Radio. In 2011 the program was renamed and became nationally syndicated as The Costa Report. A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1997 to J. Walter Thompson), Costa developed an extensive track record of introducing new technologies. Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corporation, Seibel Systems, 3M, Amdahl, and General Electric Corporation. Additional information available at http://www.rebeccacosta.com
KSCO AM 1080 has served the Central Coast of California since 1947 and remains one of the last independent, locally owned-and-operated radio stations in the United States. The station broadcasts the top names in syndication as well as over 87 hours per week of locally-originated news talk, some of which is distributed via satellite to other stations nationwide. In the early 1950’s, due to its signal strength, KSCO was designated as the Emergency Broadcast System station for Central California and has received much praise from local communities and agencies for its extraordinary service during times of earthquakes, floods, fires, storms and power/communications outages.