“Covert Couponing” No Longer an Issue: Campus Dibs Finds that College Students are Comfortable with Saving Money

Share Article

Whether on a Date, Out with Friends or Completely Alone, Finding and Redeeming Discounts No Longer Has a Stigma. With the growing craze of discounted buying, an increasing number of people admit they are open about slapping their savings right on the counter in front of friends, family and strangers. Campus Dibs (http://www.CampusDibs.com), a social commerce website that connects campus communities with deep discounts, recently conducted the research among college students across the country to investigate myths about covert couponing. The findings seem to indicate that coupon users are looked at as savvy as opposed to cheap, and that the traditional stigma attached to using coupons in social settings is waning.

While past generations may have been embarrassed to use coupons, today we’re seeing that people are increasingly open to saving money – alone and in groups – to the point that it could be considered cool.

With the growing craze of discounted buying, an increasing number of people admit they are open about slapping their savings right on the counter in front of friends, family and strangers.

Campus Dibs (http://www.CampusDibs.com), a social commerce website that connects campus communities with deep discounts, recently conducted the research among college students across the country to investigate myths about covert couponing. The findings seem to indicate that coupon users are looked at as savvy as opposed to cheap, and that the traditional stigma attached to using coupons in social settings is waning. In fact, among nearly 650 college students polled about their couponing behavior, 80 percent said they are willing to use a coupon while out with friends, and 36 percent said that they are willing to use a coupon to pay for a first date.

“While we can hypothesize that everyone loves to save cash – especially the college set – it’s fascinating to see how the psychology of couponing is shifting,” explains Garren Givens, co-founder and CEO of Campus Dibs. “While past generations may have been embarrassed to use coupons, today we’re seeing that people are increasingly open to saving money – alone and in groups – to the point that it could be considered cool.”

Some additional findings from the Campus Dibs research include:

  • It doesn’t matter if you’re with friends

80 percent of respondents said they are very likely or likely to use a coupon when they are out with a group of friends. Only six percent of respondents said they are very unlikely to use a coupon while out with a group of friends.

  • It doesn’t matter if you’re on a date

More than one-third of respondents (36 percent) are open about using a coupon on a date and only 23 percent of respondents said they are very unlikely to use a coupon on a date.

“There are many ways to slice and dice this data, yet it’s a bold statistic that more than 80 percent of respondents are likely to use a coupon when out with friends and a third more are willing to do so on a date,” adds Givens. “I think it’s safe to say we are rapidly becoming a coupon culture.”

For more information about Campus Dibs, visit http://www.CampusDibs.com.

About Campus Dibs
Campus Dibs is a social commerce platform dedicated to connecting college students, alumni and greater campus communities with the best offers on products, services and experiences they need and want. Through the power of group deals and “flash” sales, Campus Dibs’ offers a unique e-commerce experience that delivers value to both students and businesses. Launched in 2010, Campus Dibs recently closed a round financing to support rapid growth and innovation to meet growing demand from college students, campuses and top college-focused brands. For more information, visit http://www.CampusDibs.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

ALICIA HASSINGER
CSG|PR
720.933.8119
Email >
Visit website