ArchBrook Laguna Selects Enterworks for Managing Master Product Data

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Leading distributor of consumer electronics and computer products improves quality and efficiency of data fed to customers and business applications

Consumer electronics distributor ArchBrook Laguna has selected Enterworks, Inc. to develop its solution for managing and syndicating its master product data. The solution will allow ArchBrook to acquire, cleanse and centrally manage data on thousands of products, and then feed the data in a variety of formats to its retailer customers as well as internal business applications.

ArchBrook Laguna is a major distributor of consumer electronics and home appliances to the nation's largest retailers, including Amazon, Wal-Mart, Target and others, as well as catalog and mail order channels, regional merchants and TV shopping networks. The company handles up to 300 brands from 150 suppliers and manages 15,000 SKUs.

About ArchBrook Laguna

ArchBrook Laguna is a total solution provider committed to supplying consumer electronics and computer products to the nation's most successful retailers through state-of-the-art logistical services. With more than twenty years of experience in the industry and an intimate understanding of customers' business needs, ArchBrook Laguna's expertise encompasses several facets of the business support beyond mere distribution. By offering a full range of converging technology and other merchandise along with the most valuable services available in the industry, ArchBrook Laguna plays a key role in the success stories of many electronics resellers and retailers nationwide. More information is available at

About Enterworks(R), Inc.

By transforming how product and brand information is delivered to marketing channels, Enterworks is driving revenue and building new competitive strengths for some of the world's largest distributors and wholesalers in office products, electronics, medical supplies, HVAC/R products, hard lines and other industries. Enterworks Enable is the company's Web-based platform for master data management of product and brand information, collaborative workflow and multichannel marketing. Enable ensures that all product information and related digital assets are accurately and consistently delivered across print, Web and mobile platforms. For more information, please visit

Enterworks is a registered trademark of Enterworks, Inc. All other product, service, and company names are trademarks or registered trademarks of their respective holders.


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Warren Jones
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