Benedictine University to Host Panel of Distinguished Speakers for the Young Professionals of Chicago (YPC): Impact of Digital Marketing in Today's Business Environment, April 21, 2011

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On April 21, 2011, the Young Professionals of Chicago (YPC) will be meeting at the Willis Tower as a panel of distinguished technology professionals will discuss the impact of digital marketing on media in today's business environment. This is a public event open to YPC members and non-members.

Benedictine University announces its sponsorship of the April 21 meeting of the Young Professionals of Chicago (YPC), to be held at the Metropolitan Club on at the Willis Tower (233 South Wacker), from 6:00-8:00 pm CDT.

The event will feature distinguished panelists who will discuss the impact of digital marketing and media in today's business environment. Open networking will be held from 6:00-6:30 pm, with the panel discussion beginning at 6:30 pm. Immediately following will be a question-and-answer session as well as additional networking with the presenters and other guests.

Guest speakers will include Craig Pines, CEO and president of Deltak, a provider of online technology and marketing services for colleges and universities; John Endrud, vice president of marketing for Deltak; and Mick Carroll, Ph.D., dean of the Moser College of Adult and Professional Studies at Benedictine University. "Deltak is excited to partner with the Young Professionals of Chicago (YPC) and create a forum to discuss the evolution of technology in the educational space. As the next generation of business leaders, it is crucial that young professionals become fluent in digital marketing and media practices. This program will discuss the impact of digital marketing and media in today's business environment and provide a behind-the-scenes look at the business of online education," says Pines.

These panelists will provide a behind-the-scenes perspective about online education with a discussion about the marketing of online degree programs, as well as insight concerning the efforts of traditional universities to remain competitive in this new digital age. This event underscores the necessity of digital fluency among young professionals who want to fully understand the changing roles of digital marketing and media and how it can directly or indirectly impact their career goals.

Benedictine University's sponsorship of this event also highlights the school's commitment to transforming education through technology. A respected leader in this field, the University's educators and administrators recognize the importance and long-term financial value of creating online degree programs of lasting significance and high academic quality. Benedictine University has recently added an Internet Marketing Certificate as well as a specific Internet Marketing concentration for its online Master of Business Administration (MBA) program. Benedictine University further encourages current and prospective students to learn about the impact digital media will have across a number of categories, including education, business, health care, finance, marketing and communications.

Tickets for this event, which includes the program, a complimentary drink and appetizers, are only $10 for YPC Members and $15 for nonmembers. Space is limited for the event so prospective attendees should register as soon as possible. For more information about this event, or to order tickets, please visit YPC: Digital Media and Marketing.

About Benedictine University Online

Benedictine University advances the education of undergraduate and graduate students from diverse ethnic, racial and religious backgrounds. The school prepares its students for a lifetime as active, informed and responsible citizens and leaders in the world community. Benedictine University currently offers eleven full programs and four graduate certificates in a flexible, online format. For more information please visit:


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Brian Ferdman
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