Lisle, Il (PRWEB) April 13, 2011
Benedictine University announced today the addition of a highly relevant Internet marketing curriculum to their professional programs. Internet Marketing is available as a stand-alone, graduate-level certificate or as a concentration in the University's online Master of Business Administration (MBA) degree program. Students seeking the certificate will complete four courses. Students electing to earn the MBA concentration will complete three Internet marketing courses as part of the full MBA program.
The courses included in the Internet Marketing Certificate cover an extensive range of subjects, enabling students to become digitally fluent in subjects such as social media marketing (SMM), search engine optimization (SEO), Web analytics, pay-per-click (PPC) advertising and conversion optimization. Each of these courses provides detailed instruction in the use of practical Internet marketing tools that are an essential part of the digital age. Topics include blogs, viral marketing, search engine optimized press releases, site architecture, SEO copywriting, web analytics, PPC advertising, proper use of landing pages, testing cycles and consumer behavior.
"A significant core of marketing jobs didn't exist just a few years ago. Titles like social media director, SEO specialist and online reputation manager have sprung up as companies scramble to unify their online and offline sales as well as marketing and tracking strategies. We're offering an in-depth, industry-leading Internet Marketing Certificate at Benedictine University Online because online marketing expertise is absolutely central to business marketing today," says Mick Carroll, dean of Benedictine University's Moser College of Adult and Professional Studies.
Backed by talented faculty and administrators, these courses reflect Benedictine University's leadership in uniting academic excellence and technological innovation. The convenience of this program also enables students to customize their own curriculum, while advancing in the workplace and learning valuable new skills.
All of these courses keep pace with emerging technology and economic trends, allowing students to obtain the latest information in the most relevant subjects relating to Internet marketing. Providing the framework of knowledge for digital business communications, these courses are key factors in expanding opportunity and empowering students to find enjoyable careers with lucrative benefits as more and more organizations seek these skills in employees while looking to increase an effective online presence.
About Benedictine University
Benedictine University advances the education of undergraduate and graduate students from diverse ethnic, racial and religious backgrounds. The school prepares its students for a lifetime as active, informed and responsible citizens and leaders in the world community. Benedictine University currently offers eleven full programs and four graduate certificates in a flexible, online format. For more information please visit: http://www.onlinedegrees-benedictine.com.