only new and different product at the WSWA
Downey, CA (PRWEB) April 11, 2011
On April 10, 2011, at the 68th Annual Wine & Spirits Wholesalers of America (WSWA) Convention & Exposition in Orlando, newly-formed “Good Time Beverages” (http://www.goodtimebeverages.com) officially launched an innovative and first-to-the-marketplace line of products, consisting of high-quality, pre-made premium “COCKTAILS TO GO”, packaged in earth-friendly, re-sealable pouches. The first two patent-pending products to debut were “Bob & Stacy’s™ Premium Margarita” and “Big Barrel Brandy™ XO”.
WSWA convention guests first got to sample the two new Good Time Beverages products at the “Opening Night Reception/Taste of the Industry” event, which was held on Sunday, April 10. Word quickly spread throughout the convention that Good Time Beverages had the “best new product” this year, and the “only new and different product at the WSWA”. Good Time Beverages is also greeting guests and handing out sample products at their WSWA convention hospitality suite on Tuesday, April 12, from 11 AM to 4 PM. They are located in the “Siena I” room, on the lower level of the convention center area at the Ritz-Carlton Orlando, Grande Lakes.
Good Time Beverages’ new, unique cocktail concept utilizes only premium alcohols in each of their mixed cocktail products. Bob & Stacy’s Premium Margarita, made with premium tequila, is 30 proof – typically 50% more than competing pre-mixed, packaged cocktails. Two years in the making, each of the cocktails’ actual mix and make-up has been taste-tested time and time again by the company’s founders, until the best-tasting, most authentic margarita was developed and formulated. When top bartenders could not tell that Good Time Beverages’ drinks were poured from a package, the company’s founders knew that their cocktails were the highest quality pre-mixed drinks available.
And in keeping with their high standards, Good Time Beverages’ 80 proof Big Barrel Brandy product is an XO level brandy, as opposed to either a VS or VSOP level.
All Good Time Beverages’ products are made in the USA, and are packaged in earth-friendly, easy-pour, re-sealable pouches that weigh significantly less than traditional drink containers, making them very portable. Every Good Time Beverages product is like having your own personal bartender wherever you go.
Observing the lack of innovative drink packaging options in the marketplace, Good Time Beverages’ founders chose environmentally-friendly “flex” pouches which are constructed of foil that is mostly post-consumer recycled aluminum alloy, covered with a thin internal layer. Each pouch has a free-flow, tamper-resistant cap that can be resealed for extended storage. The packaging incorporates a high-oxygen barrier film that preserves flavor for one year, and up to three months after initial opening (when resealed with original cap). The drinks can be poured into other beverage receptacles or enjoyed straight from the pouch.
The flex pouches take up significantly less space than traditional cans or bottles, and are light-weight – so less fuel is used for their transport. Additionally, the pouches are recyclable, so they divert waste from landfills.
Good Time Beverages’ flex pouches have a compact profile, ideal for space-saving storage and shipment. They also have excellent stand-up stability due to the single gusset construction at the bottom of the pouch, and strong film structure. Their eco-friendly design allows them to carry about an 80% lower carbon footprint than other packaging. Good Time Beverages drink packaging is also 100% BPA-free.
Targeted towards today’s on-the-go consumer, Good Time Beverages’ products can be enjoyed at beaches, picnics, barbecues, concerts, sporting events, State fairs, rodeos, on boats, in RVs, poolside, while hiking, fishing, on hunting trips, golfing, and at NASCAR races. Alternately, the drinks can be enjoyed in the home, when the consumer desires a single-serve cocktail option. Good Time Beverages products are sold at retail chains in a convenient four-pouch package.
Good Time Beverages’ founders continually travel to the best events, hottest bars and trendy clubs, talking to leading mixologists and bartenders, to ensure that their portable cocktail creations are the best on the market. Upcoming Good Time Beverages product releases will include “Cosmopolitan”, “Long Island Iced Tea”, “Apple Martini”, “Triple Trouble Bubble”, and “Bob & Stacy’s Sugar Free Margarita” products.
For more information about Good Time Beverages, their expanding product lines, to find a distributor or for a listing of events at which you can find Good Time Beverages, please visit: http://www.goodtimebeverages.com.
Requests for further information and comment, or interview requests, can be directed to Robert K. Whyte at 562.291.6291 x3, or to James Moeller at 562.291.6291 x2, or sent via email to info(at)goodtimebeverages(dot)com.