(PRWEB) April 12, 2011
Ozura World has acquired Tatto Media, the leading Internet ad network for USD $60 Million. The acquisition of Tatto Media will significantly strengthen Ozura World to connect advertisers to consumers worldwide.
"Mobile advertising is one of the fastest growing market segments in the online advertising space, particularly in Asia. This acquisition adds to the value of what both companies can bring to both Asia and North America," said Lin Miao, CEO of Tatto Media. "We are very proud to join the Ozura family and achieve our goal of becoming one of the largest mobile advertising networks worldwide," said Andrew Bachman, President of Tatto Media.
"We intend to lead the next generation of mobile innovation. The acquisition of Tatto Media, which is one of the largest North American mobile marketing networks, will significantly strengthen our ability to connect advertisers to consumers worldwide," said Larry Tey, Ozura World Chairman. "This acquisition represents a tremendous opportunity for us to support vertical mobile content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences."
Tatto Media, established in 2005, has grown to become a leading mobile advertising network in the United States. Since its inception, it has been focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to its proprietary mobile ad serving technologies.
The interest in Tatto Media underlines the vast opportunity for mobile advertising, one of the largest and fastest-growing Internet segments. New media companies such as Tencent in China or Facebook are monetizing on both advertisement and digital content, such as Zynga for Facebook.
Ozura World had earlier acquired mobile storefront Bullroarer Corporation for USD $9 Million as part of the global mobile Internet strategy. The mobile Internet company is backed by telecom, energy and Internet investment group, Inovisi Infracom. Details of the Tatto acquisition with combination of cash, shares and convertibles were not disclosed.
About Ozura World
Ozura World is a leading entertainment media company specialized in mobile social network, mobile applications and wireless entertainment. The company distributes software and applications for mobile Internet devices such as cell phones, smart phones, wireless entertainment devices and tablets. The company also incubates and invests in startup technologies, as well as supporting information technology & social network companies. Major markets across Asia include Indonesia, Malaysia, Singapore, Vietnam and Philippines. Ozura World has representative offices in 8 countries around the world. For further information, visit the company web site http://www.ozuraworld.com
About Tatto Media
Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past six years, the company has applied its expertise in performance advertising to mobile. Tatto Media's development of next generation advertising platforms is revolutionizing the mobile advertising industry. Since its conception, Tatto Media has been focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to the Company's proprietary ad serving technologies. Tatto Media's results-oriented ad serving technology is built for results-oriented advertisers and publishers.