Conference Members Urged to Participate in National Campaign to Inform Public about Extended Care

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Long Term Care insurance professionals are being urged to participate in a national campaign to inform the public that 3 in 4 Americans need more information and planning to prepare for extended care.

Long Term Care insurance professionals are being urged to participate in a national campaign to inform the public that 3 in 4 Americans need more information and planning to prepare for extended care.

Harry Crosby, Director of New Agent Growth and Development for ACSIA Long Term Care Inc. (ACSIA), was one of the featured speakers at the annual meeting of the Association for Long Term Care Insurance. The annual meeting brings together the top Long Term Care insurance specialists from around the country to discuss industry issues.

“We need to embrace the national ‘3in4 Need More’ campaign to better help the public understand the need for a plan to deal with extended care,” Crosby said at the event’s opening day.

“As Long Term Care insurance professionals we need to embrace the best practices and have the training to better educate the American people and help them plan for something that impacts 70% of us at some point,” he explained.

In his role with ACSIA, Crosby prepares new and experienced agents to help their clients make decisions about Long Term Care planning. Mr. Crosby has authored two books on Long Term Care insurance sales and has trained and mentored thousands of new agents over his 18 year career in the industry.

According to Mr. Crosby, the goals of the “3in4 Need More” campaign include:

  •     Spread the word among the public that "3 in 4 Need More" and that Long Term Care insurance is a good solution.
  •     Support legislation that provides additional tax deductions or rebates to make Long Term Care insurance more affordable.
  •     Encourage others in industry, education and the government to join the "3 in 4 Need More" campaign, making use of the logo and other visual creatives to spread the word.
  •     Educate the public that Long Term Care insurance many not be a solution for everyone, but everyone needs a Long Term Care plan.

Additional information about the “3in4 Need More” campaign can be found at http://www.3in4needmore.com and on 3 in 4’s YouTube channel at http://www.youtube.com/3in4needmore.

About ACSIA®
Founded in 1958, ACSIA® is a leading national distributor of Long Term Care insurance. ACSIA® is a member of the LTC Global group of companies and headquartered in Fort Myers, Florida. For more information about ACSIA®, visit http://www.acsia.com.

About LTC Global
LTC Global is a leading independent marketer of insurance and financial products to seniors with emphasis on Long Term Care insurance, Medicare insurance products and HECM reverse mortgages. In addition, LTC Global provides capital to insurance agents and agencies through commission-based lending and renewal commission purchases. LTC Global has a national distribution network and is headquartered in Fort Myers, Florida. For more information about LTC Global, Inc., visit http://www.ltcglobal.com.

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Daniel G. Schmedlen, Jr.
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