ERA Announces Call for Speakers

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Once again, association employs crowd-sourcing strategy to further enrich education program at upcoming 2011 ERA D2C Convention, September 13-15 at Wynn Hotel, Las Vegas.

Effective Strategies for D2C Success.

The Electronic Retailing Association (ERA) has announced a call for speaker and session ideas for the 2011 ERA D2C Convention—the premier industry event in the direct-to-consumer marketing space. The event will be held September 13-15, 2011 at the Wynn Hotel, Las Vegas. The deadline for submissions is May 6, 2011.

This marks the second time that ERA has initiated a crowd-sourcing strategy, which was used to select sessions for The Great Ideas Summit held in March.

The theme for the 2011 D2C Convention is “Effective Strategies for D2C Success.” Experts in DR marketing, online/mobile marketing, entrepreneurship and business operations are encouraged to submit descriptions of their ideas—approximately 100 words in length—for an hour-long presentation, panel discussion or case study to D2Cshow(at)retailing(dot)org by May 6, 2011.

Sessions to be presented will be chosen by a vote of the ERA Education Committee, the ERA Staff and the DR community at large. For more information and complete guidelines regarding how to submit an idea, please visit http://www.d2cshow.org/education.html.

For more details about the 2011 ERA D2C Convention or to register, please visit http://www.D2Cshow.org.

About the 2011 ERA D2C Convention

The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor.

About the Electronic Retailing Association

Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

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