ifood.tv Announces Partnership with IndieReader to Promote Cookbooks Online

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Foodie networking website ifood.tv has partnered with IndieReader to publicize a collection of self-published cookbooks including a selection of recipes. This example illustrates how many authors, publishers and publicists are beginning to utilize the influence of niche communities to market themselves in a non-traditional way.

IndieReader.com, a website devoted to being the essential resource for professionally reviewed self-published books, is now leveraging online social networking foodie site, ifood.tv (http://www.ifood.tv), to promote cookbooks. Founded in 2007 with over 4 million unique visitors a month, ifood.tv will now feature a selection of self-published cookbooks provided by IndieReader, each including a sampling of recipes.

IndieReader’s participation in the ifood.tv Cookbook Promotions Program is a perfect example of how authors and publishers are beginning to utilize the influence of niche communities to market themselves in unique and non-traditional ways “We are very excited to partner with IndieReader and be able to share their unique content with ifood.tv readers. In a short period of time, we have helped many authors, publishers, and publicists promote cookbooks for free. We encourage anyone who is interested to contact us," said Vikrant Mathur, Co-Founder of ifood.tv.

Amy Edelman, the president and CEO of IndieReader said, “As the premier resource for indie news and professionally reviewed indie titles, it makes sense for IR to collaborate with a site as rich and diverse in food and recipe information as ifood.tv.” The ifood.tv site (http://www.ifood.tv) features over 150,000 recipes, 35,000 cooking videos and helpful tips and information from over 10,000 blogs and how-to guides. The site has visitors from 227 countries around the world.

For more information on ifood.tv (http://www.ifood.tv) and their Cookbook Partnership Program, email biz(at)ifood(dot)tv

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Vikrant Mathur
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