Dick Van Patten's Natural Balance(R) Unveils Platefulls™ Cat Pouches -- Features Eight New Grain-Free Varieties

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New Product Line Offers Nutritious Entrees in a Delicate Tasty Sauce

Natural Balance Pet Foods, Inc.® today announced its new Platefulls™ cat pouches featuring eight grain-free formulas with high quality ingredients, including four Indoor varieties with added garden greens and increased fiber* and four regular formulas. Scheduled to hit stores this May, each formula includes a delicious sauce to stimulate appetite while providing premium quality nutrition for cats.

“We’re thrilled to introduce Platefulls™ to our growing cat product line, which gives our customers more variety when choosing wet formulas,” said Heather Govea, Senior Vice President of Independent Sales and Corporate Marketing at Natural Balance. “Full of flavor and loaded with vegetables, these new grain-free varieties are the perfect healthy meal.

The new cat pouches do not contain corn, soy, wheat, artificial flavors or colors. Premium proteins—such as duck, salmon, mackerel and turkey—are combined with canola oil, biotin and flaxseed to help produce a great skin and coat.

Natural Balance Platefulls™ are complete and balance for adult maintenance and are available in the following varieties:

  •     Natural Balance Platefulls™ Turkey, Chicken & Duck Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Cod, Chicken, Sole & Shrimp Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Chicken & Salmon Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Chicken & Giblets Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Indoor Turkey & Salmon Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Indoor Mackerel & Sardine Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Indoor Chicken & Chicken Liver Formula in Gravy: 3oz.
  •     Natural Balance Platefulls™ Indoor Salmon, Tuna, Chicken & Shrimp Formula in Gravy: 3oz.

Every production run of Natural Balance® pet food is tested and results are posted on our website so customers can Buy With Confidence™. Visit http://www.naturalbalanceinc.com for complete details.

About Dick Van Patten’s Natural Balance Pet Foods®

Based in Pacoima, California, Natural Balance was founded by Dick Van Patten and Joey Herrick in 1989 on the philosophy of providing pets and their owners The Food For a Lifetime™. All Natural Balance products are free from artificial flavors, colors and bleached ingredients, and are used and respected worldwide by top trainers, breeders and caring pet owners who want the best for their animals. In addition to its more than 50 dog and cat food varieties, the Natural Balance product catalog includes several Zoological Formulas™, which are currently fed to carnivores, bird of prey and reptile populations in some of the most prestigious zoos and animal reserves across the country.

For more information about Natural Balance, its Buy With Confidence™ program and its unique product line, please visit http://www.naturalbalanceinc.com.

*When compared to Natural Balance® Platefulls™ Regular formulas.


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Heather Govea
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