Converseon Announces Launch of Converseon Nordics

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The new office is headed by industry veteran Jan Mortensen and services organizations looking to harness the value of social media in Denmark, Sweden, Norway, Finland and Iceland.

The Nordic region is an ideal platform to expand our social media solutions given the deep level of social media usage, quality of team talent and the desire of leading brands here to embrace the power of social media in a serious way

Converseon, the leading full-service social media consultancy, announced today that it has officially launched Converseon Nordics to expand its award-winning social media strategies, services and technologies to the Nordic region. Based in Copenhagen, Converseon Nordics (http://www.converseon.dk) will service organizations looking to harness the value of social media in Denmark, Sweden, Norway, Finland and Iceland.

"The Nordic region is an ideal platform to expand our social media solutions given the deep level of social media usage, quality of team talent and the desire of leading brands here to embrace the power of social media in a serious way," said Rob Key, CEO of Converseon. "We have been working with some leading organizations in the region for over a year, and otherwise have preparing carefully for this launch. While we have had some European capabilities previously, this represents a deep, substantial commitment to building out in the EU. We're excited to bring Converseon Nordic to fruition today."

Jan Mortensen, Managing Partner of Converseon Nordics, said, "I've been able to work closely with the Converseon team now for nearly three years. Their proven, industry-leading social media solutions are an ideal fit for these markets. We expect there to be substantial growth in social media in these regions as brands begin to fully embrace social media and advanced social intelligence. The frameworks and technologies pioneered by Converseon have strong applicability to this market."

As part of this announcement, Converseon will extend its proprietary social media intelligence solutions, Conversation Miner, into Nordic languages and otherwise ensure effective adaptation of its social frameworks and services to meet the needs of these markets. Converseon was recently recognized as a leader in a recent independent report by Forrester Research: The Forrester Wave™: Listening Platforms, Q3 2010 (July 2010).

In addition, Converseon's business integration capabilities will help leading Nordic brands adapt and scale social intelligence and social media across the organization through proprietary frameworks and approaches honed during its decade of experience working with many of the world's leading brands. This combination of technology and consulting is designed to maximize the impact of social at leading organizations.

About Conversation Miner™
Combining the best of automated and human analysis, Converseon's Conversation Miner™ social intelligence solutions are utilized by a wide range of brands to help map, monitor, understand and engage with the vast social media conversation. These listening solutions are designed to be customized to meet specific enterprise environments to provide a central, robust and highly configurable "listening platform" across multiple languages, regions and organizational use cases to help create "listening organizations."

About Converseon
Founded in 2001, Converseon is a leading independent full service social consultancy that provides the technologies, organizational consulting and services required to help brands harness the power of social media to meet business objectives. Among its many recognitions is 2009 SAMMY Award for Best Social Media Agency. Headquartered in New York, Converseon's team extends to Austin, Detroit, San Francisco, Australia, Shanghai (via partnership) and now Copenhagen. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at http://www.converseon.com, http://www.twitter.com/converseon or blog.converseon.com

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Diana Nasello Olszewski
Converseon
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