Broadband Multimedia Marketing Association Announces Winners of 2011 Best in Class Marketing Awards

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TELUS and Actiontec awarded Marketing Innovation Awards; GVTC and Synacor awarded Marketing Excellence Awards; Actiontec and TDS Telecom awarded Marketing Partnership Awards at recent BMMA Annual Meeting held in Atlantic Beach, FL.

We are honored to receive the Marketing Excellence Award for our work on TV Everywhere, an initiative we believe to be transforming the telecommunication and media industries

The Broadband Multimedia Marketing Association (BMMA), an international organization dedicated to helping telephone companies advance the adoption and use of broadband services, recently announced the winners of the 2011 Best in Class Marketing awards.

The Marketing Innovation Awards go to the service provider and vendor companies that best display innovation in broadband product marketing theory, practice or operations. The Marketing Excellence Awards are presented to the service provider and vendor companies that best display excellence in the field of broadband marketing execution. The Marketing Partner Awards are presented to a partnership of two or more members that best display teamwork on a marketing initiative.

And the winners are:

1] Marketing Innovation Award (Vendor): Actiontec
For: MI424WR Wireless Broadband Router

Winner of the Marketing Innovation Award, Actiontec's MI424WR Wireless Broadband Router is the centerpiece of the next-generation FTTx digital home. It is the first device to feature a dual-core, 64-bit processor that allows it to support home networking speeds up to 1 Gbps and enables broadband HDTV and other content to be distributed to multiple devices in the home over coaxial cable.

By bundling fiber-optic Internet and fiber-optic TV, along with a broad range of connectivity options (wireless, Ethernet, coax), into a single box, the MI424WR broadband router offers a seamless entertainment and communication experience throughout all parts of the home network

2] Marketing Innovation Award (Service Provider): TELUS
For: TELUS Optik Internet™

Winner of the Marketing Innovation Award, TELUS Optik Internet™ demonstrates TELUS's focus on bundling via interoperability and leadership, rather than just price initiatives. In 2010 TELUS introduced Optik TV™ and Internet services based on the Microsoft® Mediaroom™ platform. This platform provided TELUS with the opportunity to introduce a global first: On August 4, TELUS and Microsoft enabled the Xbox® 360 to serve as a digital set-top box for TELUS Optik TV™ service. The Microsoft Mediaroom software that powers Optik TV™ supports delivery of Optik TV™ to the Xbox® 360, providing greater functionality for watching television anywhere in the home as well as all the gaming benefits customers already know.

TELUS offered a free Xbox® 360 when customers signed up for TELUS Optik Internet™ on a two year term. The free Xbox® offer provided a great opportunity for TELUS to show customers how bundling their services can provide them with improved functionality, simplicity and savings. The Xbox brings the home entertainment experience together, supporting the product interoperability and bundling story.

3] Marketing Excellence Award (Vendor): Synacor
For: Synacor's TV Everywhere Solution

Winner of the Marketing Excellence Award, Synacor's TV Everywhere Solution builds entertainment services and powers the authentication and authorization of exclusive content for telecom providers, cable operators, and programmers. The rules engine infrastructure integrates with customer billing and channel line-up systems to allow entitled customers the opportunity to view authenticated content wherever, whenever they desire. Synacor's TV Everywhere initiative addresses the shift in media consumption habits that significantly impact the entertainment and media industries.

Whereas the TV Everywhere concept has become a popular buzzword in the media, few companies have actually launched online portals with entitled subscription-based content. For the first time ever, with Synacor's solution, customers who pay for active television subscriptions are granted access to the same content online, allowing them the freedom to enjoy their favorite entertainment content outside of the living room. This solution ensures that online content is viewed by paying subscribers, enabling television operators to keep up with the changing media landscape. Importantly, Synacor's solution allows content to be viewed via a central platform, which gives users a singular point of integration.

"We are honored to receive the Marketing Excellence Award for our work on TV Everywhere, an initiative we believe to be transforming the telecommunication and media industries," said National Sales Director, Bill Begy. "We will continue to work with our Partners, who are an integral part of this endeavor, to ensure we realize the full potential this effort has to offer."

4] Marketing Excellence Award (Service Provider): GVTC
For: GVTC Total Home Networking Product Launch Campaign

In March 2010, GVTC introduced the Total Home Networking solution, as a managed service for both business and residential customers. This solution was designed to assist in the connection of multiple computers and electronic devices over a shared, single high-speed Internet connection. This solution compliments GVTC's broadband services, especially its 40 Mbps broadband service - the fastest broadband speed available in South Texas. It offers a simple connection for all wireless devices and is expertly installed with a managed router by a certified and trained GVTC technician. To drive awareness and increase sales, an integrated, multi-channel marketing strategy was introduced to promote and advertise GVTC's newest offering.

Multi-channel marketing tactics included: online Web enhancements; press releases and social media; celebrity endorsements (radio); e-mail marketing; billboards; direct mail; bill messages; marquee messages; and sales team contests.

5] Marketing Partnership Award: Actiontec and TDS Telecom
For: VDSL2 Broadband Internet Development & Deployment

Actiontec and TDS Telecom were recognized for their collaboration in the marketing of TDS' new premium VDSL2 service. This new service meets the needs of an increasingly sophisticated broadband consumer, by boosting service speeds to 25 Mbps download/5 Mbps upload. Specifically, the two companies collaborated around Actiontec's V1000H Wireless N VDSL2 Modem Router. This high performance residential router powers faster speeds, enhanced in-home networking options, while also ensuring interoperability with TDS' existing network.

Actiontec's Lesley Kirchman and Erik CaPaul, Broadband Product Manager at TDS Telecom, received the award at the BMMA Annual Meeting and gave a presentation on their companies' close collaboration in product development, product testing and interoperability, product deployment, and road map. "Close collaboration with equipment suppliers helps lay the foundation for successful service deployments. In this case, our long-term relationship with Actiontec results in a seamless roll-out and robust service performance. The router's enhanced feature set gives our customers a compelling reason to upgrade to faster broadband service," said CaPaul.

BMMA member companies
Actiontec Electronics, Afni, Alcatel-Lucent, AT&T, Bell Aliant, Bell Canada, Calix, Cincinnati Bell, Frontier Communications, GVTC, Hawaiian Telcom, Hitachi Communication Technologies America, Hostopia, MTS Allstream, North State Communications, Netsweeper, Pace Americas, ResearchFirst, SaskTel, Synacor, TBayTel, TDS Telecom, teleNetwork, and TELUS.

Tags / Keywords
Broadband, telephone companies, telcos, service providers, broadband services, best in class marketing awards; marketing excellence award, marketing innovation award, marketing partnership award, Actiontec, GVTC, Synacor, TELUS, TDS Telecom

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Lisa LaBorde

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