Bulldog Solutions to Teach Marketers “How to Speak CMO” at MarketingProfs B2B Forum

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Terry Flaherty, Bulldog's vice president of strategy and best practices, will present “How to Deliver the Right Metrics to Your CMO and Earn More Recognition for Marketing” during the conference, happening June 13-15 in Boston.

Bulldog Solutions, the B2B demand-generation experts, will help marketers learn how to position themselves as impactful revenue drivers in a presentation scheduled for MarketingProfs’ upcoming B2B Forum. http://www.marketingprofs.com/events/business-to-business-forum-2011/conference

Bulldog Solutions’ Terry Flaherty, vice president of strategy and best practices, will present “How to Deliver the Right Metrics to Your CMO and Earn More Recognition for Marketing” during the conference.

Flaherty, a marketing and demand-generation veteran, will share how marketing pros can more effectively measure and communicate their value in a way that resonates best with CMOs and other C-suite executives. Jon Vlock, director of client marketing strategy at UBM TechWeb and a Bulldog Solutions client, will join Flaherty to provide a “state of the union” on the changing landscape for marketers.

“As today’s marketers face an ever-growing responsibility to prove their impact on the bottom line, they must learn to filter all of the data at their disposal and add the right context in order to communicate at the highest levels within their company,” said Flaherty. “Marketing professionals who truly learn how to ‘speak CMO’ will attain more recognition, more compensation and, ultimately, more power within their respective organizations.”

Bulldog Solutions (http://www.bulldogsolutions.com) is also a proud sponsor of the 2011 B2B Forum, happening June 13-15 in Boston. Sessions at the conference cover all levels of marketing—from beginner to advanced—and are designed to help professionals better navigate the changing landscape of B2B marketing.

About Bulldog Solutions, Inc.
Bulldog Solutions transforms B2B marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales. We are B2B demand-generation specialists recognized for our approach by thought leaders in our industry. Bulldog Solutions is headquartered in Austin, Texas.

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Amy Bills