New York, NY (PRWEB) April 19, 2011
Selling young children’s clothing means talking to their parents, and in 2011 that means establishing a presence online and on mobile devices.
So the Garanimals children’s clothing brand will look to communicate with its customers via social media and a newly launched blog (http://blog.garanimals.com).
Established in 1972 and best known for its matching animal clothing tag system – so young kids could match tops and bottoms and dress themselves more easily – Garanimals became immensely popular for outfitting kids with fun attire and confidence. Nearly 40 years later, Garan, Inc., the parent company and now a Berkshire Hathaway subsidiary, has revamped its clothing line, which is geared primarily to newborns, infants and toddlers.
Times and technology have changed, while parents still want safety, style, comfort and value in their children’s clothes and accessories, they also want to have more of a say. The new Garanimals blog “Have You Herd” offers that very opportunity. Here parents (mostly moms) can get some fashion tips for the under-5 set, plus a little bit of What’s New in topics that range from pets to technology, while being able to share tidbits of maternal wisdom with other moms as well. This light-hearted blog provides both useful information and the opportunity for meaningful feedback from parents.
For people already on Facebook, they just have to pop onto the Garanimals page to enjoy the daily conversation happening on the page wall (http://www.facebook.com/
garanimals). For those on the go there’s Twitter, where you can sign up for the latest daily news, sent directly to where you happen to be (http://www.twitter.com/garanimals).
The contemporary line of mix n’ match Ganranimals clothing for infants and toddlers is found exclusively at Walmart, and today includes an extensive companion line of bedding, shoes, books, and toys (http://www.garanimals.com).
Garanimals is a division of Garan Incorporated, a wholly owned company of Berkshire Hathaway. Headquartered in New York, Garan is one of the nation's leading manufacturers of apparel for children.