Attendance Up 20% at Enterprise Data World 2011

Share Article

Experts, customers, analysts, and business professionals listened discuss the hottest trends and topics in enterprise data today.

We’re very satisfied with our conference attendance increasing by 20%. It’s noticeable that the financial services, retail and manufacturing sectors of the audience are again attending, after a couple of years where it was difficult for them to join us.

Enterprise Data World (EDW), the business world’s most comprehensive vendor-neutral educational event about data and information management, took place April 3 – 7, 2011 in Chicago. Boasting a 20% increase in paid attendance, EDW hosted 200 hours of in-depth tutorials, hands-on workshops, practical sessions, and insightful keynotes that covered a variety of hot topics including data governance in the cloud, data architecture, enterprise information management, data integration, big data, NoSQL, open data, and data virtualization.

“We’re very satisfied with our conference attendance increasing by 20% over last year. It’s noticeable that the financial services, retail and manufacturing sectors of the audience are again attending, after a couple of years where it was difficult for them to join us,” said Tony Shaw, EDW Program Chair.

This year’s conference highlights included keynote presentations from Principal Analyst at Forrester Research, Rob Karel, who presented “Avoid Process Data Headaches: Align Data Management and Business Process Initiatives.” His presentation recommended that the justification for data management and quality initiatives be driven by the value of the business processes they enable, rather than trying to place a financial value on data assets independent of business processes.

In the second keynote, Executive Producer of the BBC Natural History Unit, Michael Gunton, shared his experience about making Life, the Emmy award winning wildlife series made by the BBC with the Discovery Channel. Gunton discussed the massive job of managing the data and metadata of the media, both for production and publication and then to make it available for use by the public.

The final keynote presentation,“Long Fuse, BIG BANG: Achieving Long-term Success Through Daily Victories,” was given by Eric Haseltine, President of Haseltine Partners LLC and formerly CTO of both Disney and the US Directorate of National Intelligence. Haseltine gave attendees a fun and insightful presentation about how the human brain fails us in some endeavors, and what we can do to get more done by working with our natural human tendencies rather than against them.

Among the announcements and launches made at this year’s event were:

  • The launch of, a new educational portal for everyone who works with data
  • Collibra ( announced the release of version 3.0 of the ‘Business Semantics Glossary’
  • CA ERwin ( announced and demonstrated a new version of CA ERwin Data Modeler - r8!
  • DataFlux ( discussed their recent acquisition of Baseline Consulting
  • Revelytix ( announced the OntVis visualization tool for representing ontologies.
  • DAMA announced the launch of the latest version of the DAMA Dictionary of Data Management with over twice the number of terms and now cross referenced to the DAMA-DMBOK
  • DAMA also announced the launch of the beta Data Governance exam within the DAMA CDMP certification.

Preparations for EDW 2012 are already underway. Next year’s event will be announced shortly.

About Wilshire Conferences:
Wilshire Conferences provides a world-class portfolio of services and events in the area of enterprise data management. Wilshire events are the industry standard for education and professional development. They include Enterprise Data World, NoSQL Now!, the Data Governance series, and the Enterprise Information Management Conference. For more information please visit:, or email:, or call (310) 337-2616.

About DAMA International:
DAMA International is a non-profit, vendor-independent, global association of technical and business professionals dedicated to advancing the concepts and practices of information and data management. For more information go to


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gretchen Hydo
Visit website