Two Valhalla CFOs Selected as "CFO of the Year" Finalists

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Two Valhalla Partners portfolio company CFOs – Robert Aldrich of Parature and Michael Woosley of TidalTV – were announced as finalists for the annual Northern Virginia Technology Council ("NVTC") "CFO of the Year" award in the "Emerging Growth CFO of the Year" category

Valhalla Partners today noted with pleasure that CFOs of two of its portfolio companies – Robert Aldrich of Parature and Michael Woosley of TidalTV – were among five finalists for the annual NVTC "CFO of the Year" award, in the "Emerging Growth CFO of the Year" category. Winners will be announced at the NVTC awards banquet on June 1 at the Ritz-Carlton hotel in Tysons Corner, Virginia.

"We're always pleased when our CFOs are recognized in a competition like this," said Valhalla Administrative General Partner Harry D'Andrea, himself an experienced CFO in multiple public and private companies. "What makes this award powerful is that the finalists and winners are picked by a jury of their peers. When another CFO gives you recognition, it's a good indication your work is solid."

Aldrich has worked at Parature in Vienna, VA since 2007, seeing the company through a period of substantial growth. Prior to joining Parature, he served as Senior Vice President and Chief Financial Officer of Q.Know Technologies, Inc.; as Vice President and Chief Financial Officer for NFR Security; as Vice President for Financial Operations at Best Software, Inc.; and as Controller and Associate Director of Finance for IGEN, Inc.

Woosley has been the CFO of two Valhalla portfolio companies – Baltimore-based TidalTV and BDMetrics (whose name changed in December 2009 to Three Stage Media) – and was the CFO of local startup success story, where he worked with TidalTV founder Scott Ferber.

About Parature
Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support over 25 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Parature is used by some of the world’s most innovative organizations, federal agencies and companies, including LivingSocial, Cox Communications, SuccessFactors and Threadless. Parature is headquartered in Vienna, Virginia. For more information, visit or follow @parature on Twitter.

About TidalTV
TidalTV is a video advertising, optimization, and yield management solutions provider. Its proprietary technology leverages the power of data and mathematics to guarantee delivery of a brand’s message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments. Currently, TidalTV has deployed its technology for online video, mobile video and addressable television, and is working to expand its reach to all possible video delivery platforms. Chairman & CEO, Scott Ferber pioneered pay-for-performance Internet marketing through superior analytics with, an online advertising network he co-founded in 1998. With TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, and enabling superior advertiser returns, campaign efficiency and publisher yield. The company was recently named to the Council of Accountable Advertisers. TidalTV is a venture capital backed company; investors include Comcast Interactive Capital, New Enterprise Associates, Valhalla Partners, and other private investors. For more information visit:

About Valhalla Partners
Valhalla Partners is a trusted partner and advisor to technology entrepreneurs in their quest to build world-class companies. Based in Vienna, Virginia, the firm’s management team has made more than 120 investments over the past twenty years and produced almost $1 billion of investment proceeds. Valhalla prefers investments where the mission of the company is to innovate, challenge and fundamentally change the dynamics of new and existing markets. Investments by Valhalla’s team include,, Clarify, EnterpriseDB, Epicor, Exchange Solutions, JumpTap, LeftHand Networks, Mobius, NextLink, Nirvanix, Progress Software, Proxicom, RealOps,, Riverbed Technologies, SafeNet, SEPATON, ServiceBench, TidalTV, Trilogy, and webMethods. Valhalla Partners brings the full power and network of its experienced team to every investment it makes, helping companies grow faster and smarter regardless of size or maturity.
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For more information, press only:
Dan Gordon, 703-448-1400, dan(at)valhallapartners(dot)com

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