Glue Dots® New Brand Identity Defines its Products as "Everyday Adhesives"

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Glue Dots® Brand Adhesives, widely used for craft, school and home projects, are taking on a bright new brand identity. New packaging, colorful graphics, a new logo and a redesigned Web site define Glue Dots as “The New Way to Glue™."

Glue Dots Adhesives-The New Way to Glue

"The new website," according to Global Director of Sales & Marketing, Bev Arrowood, "is based, in part, on consumer feedback. We know that our customers are very creative in how they use our products & are looking for even more ideas to expand uses..."

Glue Dots® Brand Adhesives, widely used for craft, school and home projects, are taking on a bright new brand identity. New packaging, colorful graphics, a new logo and a redesigned Web site take consumers’ interest beyond traditional tape or glue and define Glue Dots as “the new way to glue™."

Glue Dots International created a new, innovative adhesive category with the introduction of its easy-to-use, double-sided adhesive products. It has become the leading brand preferred by consumers and is quickly becoming known as an "everyday adhesive" in homes, schools and offices nationwide.

Company research has shown that consumers want fast, easy solutions for their gluing needs -- whether for school projects, crafts or fix-it projects around the home. Glue Dots meets their needs far better than tape or glue products. An instant adhesive, Glue Dots are mess-free, require no drying time and are available in both permanent and removable formulas.

New packaging designed for the grocery, drug and mass market channels includes Removable, Poster and Permanent adhesive products available in perforated sheets and easy-to-use dispensers. The bright, shopper-friendly packaging means that customers can easily find the exact Glue Dots product they need.

Packaging will clearly define the Glue Dots' benefits of being fast, simple, easy to use and mess free and is part of the overall effort to reach potential consumers who are not yet familiar with the product line. For the craft industry, packaging is also being refreshed with the new logo but will continue to maintain its well recognized color-coded design. The new design will begin appearing on store shelves late this summer.

"The new website," according to Global Director of Sales and Marketing, Bev Arrowood, "is based, in part, on consumer feedback. We know that our customers are very creative in how they use our products and are looking for even more ideas to expand their use of Glue Dots." The new site offers an enhanced project gallery that features school projects, child and adult crafts, holiday projects, party decorating ideas, easy home fix-it tips and more.

Further, the new Web design offers an enhanced product page with quick access to retailers as well as to online shopping. Useful tips for Glue Dots products are provided throughout the site.

The Glue Dots product line will be supported throughout 2011 and 2012 with a fully integrated marketing program that includes national print advertising, digital media, point-of-purchase displays, public relations and consumer sampling programs. All Glue Dots products are available nationwide in a variety of packaging configurations to meet customer and marketplace needs.

Glue Dots International revolutionized the adhesive industry with a new category of easy-to-use instant bonding adhesive products. Glue Dots are widely used by consumers for craft, school and home projects because they bond instantly to virtually any surface including paper, plastic, glass, textiles, metal and wood. The company holds several patents and trademarks and continues to lead the industry in the development of new, efficient consumer products. Glue Dots International, headquartered in New Berlin, Wisconsin, has operations in the United States, United Kingdom and Asia. The company was acquired by Ellsworth Adhesives Corporation in 1999. Ellsworth is a leading global distributor and value-added supplier of adhesives, sealants, coatings, encapsulants, specialty chemicals, tapes and dispensing equipment.

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Janel Mayer
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