Schools.com Launches Infographic That Details How College Admissions Use Social Media for Recruitment

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Schools.com has created an infographic highlighting results from a recent Kaplan survey, which unveils ways college admissions officers are looking at prospective students’ social media accounts such as Facebook and Twitter. Surprisingly, these social networking sites play a big role in the college admissions process.

“This data visualization illustrates the fact that social media is beneficial to both students and admissions committees as it dispels myths and minimizes a potentially confusing process.”

Schools.com, a leading education website, today announced the launch of an infographic detailing ways social media is reshaping the college admissions process. A recent study conducted by Kaplan revealed that more than 80% of America’s top colleges use popular social media sites like Facebook, Twitter and YouTube in their recruiting processes. The Schools.com infographic takes a closer look at the results of the survey and provides prospective students with a way to better understand what admissions officers favor and overlook.

The results of the survey, which apply to both undergraduate and graduate students, show that admissions recruiters are looking at students’ profiles and using them to improve their admissions processes. In return, Schools.com recommends that students utilize social media to their own advantage by staying connected with their prospective schools through the duration of the recruiting process.

“Our infographic shows that students shouldn’t necessarily be alarmed at the use of their social media profiles in the admissions process,” said Seth Restaino, spokesperson for Schools.com. “This data visualization illustrates the fact that social media is beneficial to both students and admissions committees as it dispels myths and minimizes a potentially confusing process.”

In addition to releasing this new informative infographic, Schools.com has implemented a redesign to better fit students’ needs and help them choose the right college. New features include video faculty interviews with professors from colleges such as the University of Nevada, Reno and tours of campuses like the University of Colorado at Boulder. The site also offers several tools that allow students to easily find and explore potential schools.

“Our new design empowers students to find as much information about their programs and colleges as possible,” said Restaino. “We are excited to continue supporting students as they pursue their educational goals and we will continue to present them with as much information about higher education as we possibly can.”

About Schools.com
Schools.com is an interactive site which provides students and prospective students with information on degree programs and schools. Featuring in-depth sections with faculty interviews, campus tours and national education news the site aims to be a hub for higher education news and trends.

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Sara Robbins

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