Teen Sensation Cody Simpson Launches Cody Crunch Breakfast Cereal

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A healthful alternative to sugar-laden breakfast cereals

Teen sensation Cody Simpson announces today the release of his very own breakfast cereal called "Cody Crunch". The avid cereal lover and top-ranked swimmer in his native Australia personally chose the all-natural, organic ingredients and helped design the unique "cereal capsule" packaging.

Only available online at http://www.codycrunch.com, "Cody Crunch" is a healthier alternative to most celebrity endorsed breakfast products which, more often than not, are loaded with fat and sugar. Each serving of "Cody Crunch" has only 155 calories, 6 grams of sugar and provides 17% of the daily recommendation of fiber. The blend contains organic dried apples, dark chocolate covered goji berries, healthy hoops and multigrain flakes.

"Cody Crunch" is the first cereal released under the "SinCEREALy Yours" brand created by Primary Wave Music, one of the country's largest music companies and custom artisanal cereal makers Me & Goji. Other "SinCEREALy Yours" blends personally designed by today's biggest stars will be released later this year.

Cody Simpson is currently on tour supporting his #1 Radio Disney song, "All Day". His debut album is set for release later this Fall.

"I wanted to have my own cereal for as long as I could remember, says Cody Simpson. My Mom used to give me chocolate covered gojis as a snack before my swim meets, so they were the first ingredient I chose for "Cody Crunch". I really hope everyone enjoys eating it as much as I enjoyed making it!"

"20% of our country's kids are categorized as obese, says Devin Lasker, Chief Imagination Officer at Primary Wave. Besides the associated health risks, obesity is also the #1 reason why children are bullied. We created the "SinCEREALy Yours" brand because we wanted to offer children a great tasting, healthier alternative to the celebrity endorsed, sugar-laden cereals already in the marketplace. Cody is the perfect artist to help launch this and we're thrilled that he's involved."    

"With Cody we have a young, up-and-coming artist with a rabid fan base, says Me & Goji co-founder, Adam Sirois. "More importantly, he is focused on promoting good values to his fans, such as proper nutrition. This is not a celebrity slapping his face on a product to make a quick buck: Cody was hands-on from the beginning, making sure he created the very best product for his fans."

About Primary Wave
Primary Wave is one of the largest music publishers and music marketers in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix , Lamont Dozier and Steven Curtis Chapman, as well as developing artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group, as well as marketing and administration agreements with Def Leppard, Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as Cee Lo Green, Cody Simpson, DJ Skee, Lords & Lady, Saving Abel, Taddy Porter and Volbeat as well as writers/producers such as Brian Kennedy, Matty Trump, Troy "Radio" Johnson and Ali Tamposi. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas.

About Me & Goji
Me & goji (pronounced, ME and GO-gee) is the dream of two friends combining our passions for healthy, good-tasting food, unique products and thoughtful design: cereal couture, if you will. We are the first custom cereal & granola company where you can design your own cereal from 60+ all-natural ingredients, name your creation and upload a picture right to the label! We have been featured on everything from the Today Show and Oprah Magazine, named Best Natural Cereal by Food and Wine magazine and were voluntarily endorsed by top Olympic Athletes. We think differently about cereal. Me & goji only offers the most premium ingredients straight from nature, not scientists. We are known for unique ingredients and packaging--our innovative Cereal Capsule--that differentiates us from the traditional trade dress. The quality of our products and our considerable national attention has created significant partnership demand, giving us the exciting opportunity work with those who will enhance our brand values.

For more information please visit:
Cody Crunch: http://www.codycrunch.com
Cody Simpson: http://www.codysimpson.com
Primary Wave Music: http://www.primarywavemusic.com
Me & Goji: http://www.meandgoji.com

Media contact:
Devin Lasker, Primary Wave Music
212.661.6990
dlasker(at)primarywavemusic(dot)com

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