A New Era for Bavaria Yachts in the USA

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Bavaria Yachtbau GmbH in Germany has appointed Bavaria Yachts USA as the sole US importer, distributor and dealer for Bavaria yachts on the East Coast of the USA and across to the Great Lakes and Texas. In May 2011, this new company will launch the Bavaria Yachts brand in the US with the all-new Cruiser models designed by Farr Yacht Design and BMW DesignworksUSA as well as the spacious Vision series. Founded by a new management team with a completely new business model, Bavaria Yachts USA will focus solely on the direct sales and after-sales support of Bavaria yachts. The company’s flagship office and a range of the newly designed Cruiser models are based in Annapolis, MD.

Bavaria Cruiser 40 - Farr Yacht and BMW DesignworksUSA designed

This is a very exciting time for Bavaria Yachts in the USA. The new Farr Yacht/BMW DesignworksUSA designed range differentiates itself from the competition by redefining quality, design, and value in cruising yachts.

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Bavaria Yachtbau GmbH in Germany has appointed Bavaria Yachts USA as the sole US importer, distributor and dealer for Bavaria yachts on the East Coast of the USA and across to the Great Lakes and Texas. In May 2011, this new company will launch the Bavaria Yachts brand in the US with the all-new Cruiser models designed by Farr Yacht Design and BMW DesignworksUSA as well as the spacious Vision series. Founded by a new management team with a completely new business model, Bavaria Yachts USA will focus solely on the direct sales and after-sales support of Bavaria yachts. The company’s flagship office and a range of the newly designed Cruiser models are based in Annapolis, MD.

The business model of Bavaria Yachts USA is new to the industry and eliminates the three-tier structure currently in place for other manufacturers. The innovative format effectively provides “factory direct” purchasing from Bavaria Yachtbau GmbH in Germany. For the customer, this new approach translates to better pricing, a better selection of yachts available for test sails and charter, yachts built to personalized specifications, expert product knowledge and a dedicated after-sales support and service program. The Cruiser 32, Cruiser 36, Cruiser 40 and Cruiser 45 will be available for charter and test sails from Bavaria Yachts USA in Annapolis from June 2011.

Dr Jens Ludmann, chief executive officer of Bavaria Yachtbau GmbH, said: “With many new developments at Bavaria in Germany, we are very pleased that a new era for Bavaria yachts has begun in the US market too. We strongly support the new management team and their new business model that will connect customers directly with the shipyard here in Germany. This, combined with the superbly designed and engineered Cruiser range, means that we are very proudly re-entering the US market.”

Kenny Feld, managing director of Bavaria Yachts USA, echoed Dr Ludmann’s comments: “This is a very exciting time for Bavaria Yachts in the USA. The new Farr Yacht/BMW DesignworksUSA designed range differentiates itself from the competition by redefining quality, design, and value in cruising yachts. Bavaria Yachts USA distinguishes itself through its specialized integrated sales, charter, and service operation that is concentrated exclusively on Bavaria yachts.”

Andrew Thompson, a director of the new company, who has been importing Bavaria yachts into the Caribbean for a decade, added: “We feel very fortunate that as we re-launch the Bavaria brand in the US, we are able to do so with a complete range of Farr Yacht designed Bavaria Cruisers. Across the entire range of Bavaria Cruisers, from 32ft through 55ft, the Farr signature is boldly written: very strong and stiff construction certified by the exacting Germanischer Lloyd certification, class leading interior space, a wide range of joinery and upholstery finishes and styles, fine entry and beam carried well aft giving excellent performance and extravagant cockpit space, a large mainsail and easily handled jib has the husband and wife team smiling, and the lowerable transom gives a bathing/boarding platform that is just superb.”

Yachts from the new 2011 Cruiser range will be available for charter on the Chesapeake Bay from June 2011 when Horizon Yacht Charters, Annapolis, the charter arm of Bavaria Yachts USA, opens for business. The charter operation will also offer a full complement of services including learn-to-sail programs and comprehensive yacht management services. Horizon Yacht Charters, operating since 1998, has been the Caribbean importer of Bavaria yachts since 2000 and currently manages more than 50 Bavaria yachts in a fleet of 100 charter yachts at its bases in the British Virgin Islands, Antigua & Barbuda, Grenada and St Maarten.

Bavaria Yachts USA is co-owned by managing director, Kenny Feld and directors, Andrew Thompson and Sylvia Driver. Kenny was a consultant at McKinsey & Company and vice president of Electronic Data Systems. Andrew and Sylvia are the founding directors of Horizon Yacht Charters in the Caribbean and have a combined experience of 40 years in the sailing industry. Geoff McCord is the general manager for Bavaria Yachts USA and Horizon Yacht Charters, Annapolis. Geoff was previously the regional sales manager for Beneteau USA for twenty-five years.

For more information, visit http://www.bavariayachts.com.

About Bavaria Yachts USA

Bavaria Yachts USA focuses solely on the sales and after-sales support of Bavaria yachts eliminating the three-tier structure currently in place for other manufacturers. Bavaria Yachts USA provides “factory direct” purchasing from the German manufacturer Bavaria Yachtbau GmbH and offers the full range of Bavaria Cruiser and Vision yachts. For the customer, this new approach translates to better pricing, a better selection of yachts available for test sails and charter, yachts built to personalized specifications, expert product knowledge, and dedicated after-sales support and service.

Bavaria Yachts USA also offers an integrated, full-range customer experience from learn-to-sail programs, to chartering, to sales of pre-owned Bavaria yachts, as well as a range of comprehensive yacht management services.

The company is co-owned by managing director, Kenny Feld and directors, Andrew Thompson and Sylvia Driver. Kenny Feld was a consultant at McKinsey & Company and vice president of Electronic Data Systems. Andrew Thompson and Sylvia Driver are the founding directors of Horizon Yacht Charters in the Caribbean and have a combined experience of 40 years in the sailing industry.

The Cruiser 32, Cruiser 36, Cruiser 40 and Cruiser 45 will be available for test sails from Bavaria Yachts USA in Annapolis from June 2011. The Bavaria Yachts USA flagship office is located at 303 Second Street, Annapolis, MD.

For more information, visit http://www.bavariayachts.com

About Bavaria Cruiser Yachts

Built to the exacting Germanischer Lloyd certification, these superbly engineered modern yachts are a result of the very latest boat building techniques and craftsmanship to come out of the Bavaria Yachtbau GmbH shipyard in Germany. Bavaria’s heritage combined with the ground breaking design partnership with Farr Yacht Design and BMW DesignworksUSA has resulted in a breathtakingly spacious and elegant range of yachts fully at ease whether at anchor or close-hauled.

Sparkling performance combined with comfort and ease of handling are key features of the new Cruiser range. All the halyards and control lines are led directly to the spacious cockpit and both the mainsail and jib can be reefed single handed without coming head to wind, and without leaving the cockpit. The signature, stern-wide bathing platform is standard on all models and the uncluttered decks and flush hatches make for sure footing underway, and affords ample space for sunbathing and relaxing at anchor.

Below decks, the hull design of the new Cruiser range enables spacious, light and luxuriously comfortable living quarters, with class leading headroom throughout. With multiple cabin configurations, 3 interior joinery finishes, 3 cabin sole options, and 11 styles of upholstery, this exceptionally modern and stylish range of yachts, combines the tremendous value generated by state of the art production techniques, with a range of factory fitted and post delivery options giving the discerning owner a personalized yacht.

The Bavaria shipyard is the single, largest yacht production facility in the world with 650 employees and computerized machination capable of delivering over 3,500 boats per year to new owners worldwide. All Bavaria yachts are produced to order which enables wider customization of individual yachts and more flexible ownership options.

For more information, please visit http://www.bavaria-yachtbau.com.

About Horizon Yacht Charters, Annapolis

Horizon Yacht Charters, Annapolis will begin its Chesapeake charter operation in June 2011 with a fleet comprising the Bavaria 32, 36 and 45 from the new 2011 Cruiser range.

Established in 1998, Horizon Yacht Charters is the importer, distributor and dealer for Bavaria Yachts in the Caribbean. Horizon has a decade of experience building Bavaria yacht specifications with a sensible mix of factory fitted options and charter specific Horizon fitted extras.

Through its charter business, Horizon offers a fleet of mainly Bavaria yachts for bareboat, skippered or crewed charters. Horizon maintains more than fifty Bavarias in a fleet of 100 charter yachts across its bases in the British Virgin Islands, Antigua & Barbuda, Grenada and St Maarten. The company has built its fleet and reputation on delivering immaculate yachts, exemplary customer service and excellent value for money.

The main directors of Horizon Yacht Charters, Annapolis, are Kenny Feld, Andrew Thompson and Sylvia Driver.

For more information visit http://www.horizonyachtcharters.com.

For media inquiries:

Kenny Feld
Managing Director
Bavaria Yachts USA
Tel: (855) 222 1120
Email: kenny(dot)feld(at)bavariayachts(dot)com    

Alastair Abrehart
Broadsword Communications
Tel: 1 (284) 495 1090
Cell: 1 (284) 541 4578
Email: alastair(at)broadswordpr(dot)com

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