New York, NY (PRWEB) April 18, 2011
After her first year being in business, Lauren Gabrielson is excited to expand her custom design women’s boutique to Soho/Nolita. Surrounded by hip restaurants such as Café Gitane and Delicatessen as well as established designers like Ralph Lauren, Rebecca Taylor, Tory Burch and Rag and Bone, Lauren knew that this trendy neighborhood was where she wanted to make her brand accessible to her Manhattan clientele.
Inspired by vintage lingerie and structured elegance, Gabrielson’s line is sweet and feminine, using silks, cottons, and lace to embellish pieces for both day and evening. Gabrielson’s designs showcase a woman’s figure in a classically timeless, yet updated way.
Lauren’s unique line can be tailor-made to customer’s specifications, allowing purchasers to choose their color and make minor adjustments. These beautiful designs are available in approximately two weeks from the time an order is placed, and they are all well priced. She even offers complete custom designs for special occasions or events.
“I want my customers to choose their colors, to make minor tweaks, making their Lauren Gabrielson clothing one-of-a-kind”, said Lauren.
With her uptown appointment only showroom and previous Hamptons store location, Lauren can’t wait to see what the new Downtown Nolita boutique brings. She hopes to continue to provide custom designed women’s clothing with a unique, yet classic style, using the best quality fabrics all produced in a socially responsible manner.
Lauren began her fashion journey working as an assistant designer for Ginny Hilfiger on her line, Ginny H. Lauren then ventured off on her own and opened her first store in Sag Harbor during the summer of 2010, an intimate fashion destination unlike any other found in the Hamptons. Her feminine designs are inspired by the silky elegance of vintage lingerie.
Lauren is now focused on her New York market, bringing her designs to customers via private appointment, trunk shows in the Hamptons, the Brooklyn boutique in Williamsburg, and the all new boutique in the heart of Manhattan. Lauren’s designs were featured in the April 2010 issue of Elle Magazine and on the new reality TV show “Bethany Ever After”.