Urban Interns Reports Growth In Media and Events Planning Industries

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Data from Urban Interns indicates that in March 2011, the industries with the most hiring activity were art/media/design, publishing and event planning. Marketing interns, social media interns and bloggers continue to be in demand by small and mid-size businesses.

The fact that PR/Marketing tops the list in terms of the skills that are in demand by small to mid-size businesses lines up exactly with the above — that businesses are again investing in building their brand awareness.

Urban Interns, a national marketplace that connects growing companies with people seeking part time jobs and internships, reports that from February to March 2011, employers in the following industries increased their demand for interns and part-time employees: art/media/design, publishing, event planning, marketing/PR/advertising, and TV/film/video. Urban Interns also reports growth in the exact same areas in terms of demand for jobs.

The exact percentages of growth between February and March 2011 are as follows:

Employers                    MoMGrowth        Job Seekers                MoM Growth
Art / Media / Design             22%                 Publishing                     25%
Publishing                     21%                 Art / Media / Design     24%
Event Planning             19%                 Event Planning             22%
Marketing / PR / Advertising 16%             Marketing / PR / Advertising    18%
TV / Film / Video                14%                 TV / Film / Video             14%

“For the second month in a row, we are seeing employers searching for talent in the exact same industries where job seekers are looking for opportunities,” said Urban Interns Co-Founder Cari Sommer. “It’s also notable that four out of five of these industries are media-related, suggesting that once again businesses are investing in building their brand and raising awareness thereof.”

Urban Interns also collects data on the skills that are in demand by small-mid size businesses and those by which job seekers self-identify. The top growth categories for job skills from February to March 2011 were as follows:

Employers                 MoM Growth                Job Seekers             Mom Growth
Events                                    94%                        Social Media                 31%
Scheduling / Phone Calls    47%                         Web Design                 30%
General Administration            45%                         Blogging                         27%
PR / Marketing                            10%                         PR / Marketing         20%
Business Development             7%                         Web Development         19%

The top skills in demand by small-mid size businesses in terms of actual numbers were:

Top Skills in Demand by Employers:

PR / Marketing
Social Media
Blogging
Events
Business Development

“The fact that PR/Marketing tops the list in terms of the skills that are in demand by small to mid-size businesses lines up exactly with the above — that businesses are again investing in building their brand awareness,” said Urban Interns Co-Founder Lauren Porat. “In addition, we continue to see high demand for social media interns and blogging interns, further indicating a desire to grow through these low-cost marketing channels.”

All data is collected from new jobs and job seeker profiles posted on Urban Interns during the months of February and March 2011. Employers select various skills they require in a position as part of a job post, and job seekers list their skill sets in their online profiles.

About Urban Interns
Urban Interns is a national marketplace that connects growing companies with people seeking part time jobs and internships. Urban Interns was named one of America’s Most Promising Startups by BusinessWeek.com and has been featured in Tech Crunch, the Wall Street Journal, Crain’s NY, Fox Business News, and Reuters.

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Cari Sommer
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