Beneva Flowers, Changing the Way People Order this Mother's Day

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With the unique smartphone app floralapp™, Beneva Flowers stays ahead of the retail curve by catering to customers on the go.

Retailing is undergoing a transition at this very moment through smart phone technology. Beneva Flowers intends to always stay ahead of the retail curve

Beneva Flowers of Sarasota, Florida is embracing technology in a way that may forever change the way we shop online. With the creation of smartphone app called floralapp™, customers can order flowers and gifts in moments while on the go. This Mother's Day, the popular phone app will take the place of website and phone orders, providing customer service unparalleled in the industry. Art Conforti, President of Benva Flowers said, "Retailing is undergoing a transition at this very moment through smartphone technology. Beneva Flowers intends to always stay ahead of the retail curve."

Floralapp™ is a unique application that is much different than a simple mobile version of a website. With floralapp™, much of the work is already done. The app takes the delivery information right from your phones' stored contacts, eliminating the need for a lot of typing. The whole order process is reduced to a few taps of your phone's screen.

Recently added to the popular iTunes app store for the iPhone & iPad, floralapp™ has been available for the Android platform since late 2010. With an arrangement with Paypal, checkout is simple and easy, even eliminating the need for your purse or wallet.

According to comScore, Android & iPhone platforms constitute more than half of the smartphone market with a collective share of 55.9% as of the first quarter of 2011. This inspired Beneva to develop their unique app. Custom created for Beveva Flowers, floralapp™ has been licensed for use by other floral shops, and is currently the most widely used smartphone app for the floral industry. Using their own individual keywords, floral shops are able to sync their version of the application with their shop's best sellers.

This Mother's Day, floralapp™ means business for Beneva Flowers. Customers can get their own free version of floralapp™ by going to http://www.Beneva.com.

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Scott Spear
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