PeopleString Engages Ricochet Public Relations for National PR Campaign

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Ricochet to launch comprehensive PR program for PeopleDeals social marketing platform.

Ricochet Public Relations Inc., a full-service public relations firm specializing in stakeholder communications and reputation management, announced today it has added PeopleString Corporation to its diverse roster of technology clients. Ricochet will provide strategic PR services to raise nationwide awareness of the company’s new PeopleDeals social marketing platform and patent-pending social coupon technology.

“In the competitive social marketing industry, choosing the right communications partner is very important. Ricochet’s expertise in this area made the agency a natural fit,” said Darin Myman, CEO and President of PeopleString. “We’re looking forward to partnering with Ricochet to launch a national campaign around PeopleDeals, which will enable advertisers to launch real-time social media marketing campaigns within minutes, as well as allow consumers to easily find money saving local, regional and national offers.”

As targeted stakeholder engagement and branding differentiation become increasingly important, PeopleString is tapping several of Ricochet’s service offerings, including brand development and marketing, media relations, and social media and marketing strategies.

“This is a significant partnership for our company as we continue to build our social media and marketing practice area,” said David Kalson, CEO of Ricochet. “PeopleString’s PeopleDeals platform and social coupon technology is a game changer for marketers using social media, and this campaign will highlight the uniqueness and the benefits of this new marketing technology for advertisers as well as for consumers.”

About PeopleString Corporation
PeopleString Corporation has developed and operates a social network with a multi-tiered affiliate program that shares revenue the company generates through the social network with PeopleString's users. In addition to its free user accounts, PeopleString offers premium services that may be purchased by users, including web development.

About Ricochet Public Relations
With offices in New York City and Washington, D.C., Ricochet Public Relations is a full-service public relations firm specializing in stakeholder communications and reputation management. The agency works in three practice areas - healthcare, technology and industry, with particular expertise in energy and the environment - and provides communications strategies and services that support corporate reputation building and thought leadership. For more information, please visit

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Melissa Baratta
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