Sophelle Adds Retail Technology Veteran Paul Butka to Executive Team

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New President adds expertise in IT strategy, security and compliance, application development, and IT infrastructure and operations, further strengthening Sophelle's leadership in the retail consulting industry.

Paul Butka brings tremendous experience and expertise to our company

Sophelle, a leading retail consultancy devoted to helping major retail organizations create business strategies and implement technology initiatives, today announced the addition of retail technology expert Paul Butka to its executive team. Mr. Butka, former CIO of The TJX Companies, will serve as President of Sophelle.

"Paul Butka brings tremendous experience and expertise to our company," Doug Weich, Founder and CEO of Sophelle said in announcing the appointment. "While Paul is best known for his expertise in IT strategy, security and compliance, application development, infrastructure and operations, his experience is much greater than that as he has managed virtually every aspect of retail technology for more than thirty-five years. Our company and our clients will greatly benefit from Paul's wealth of knowledge and experience."

Mr. Butka, a well-known and highly-respected industry leader, has worked in a broad spectrum of retail formats including self-service, discount department, off-price, specialty, warehouse club, shoe, chain drug, furniture, and Internet sales. A long-time veteran of The TJX Companies, Mr. Butka served there as CIO and Executive Vice President, Global Application Development. During his tenure, TJX grew to more than $20B in annual revenue and became a global Fortune 200 company. TJX now operates more than 2500 stores in North America and Europe under the T.J. Maxx, Marshalls, Home-Goods, Winners and other banners. Most recently, Paul Butka served as Principal at PB Retail Advisors, LLC, an IT strategy and security consultancy, where he provided his skills and expertise to start-ups as well as Fortune 20 companies on both a national and international level.

"I am excited by this opportunity to work in Sophelle's 'hands on' corporate culture alongside a diverse and highly skilled cadre of Practice Leaders," commented Mr. Butka. "Through its Practice Leader teams and top-level executive involvement, Sophelle delivers a unique blend of both strategic expertise and proven implementation skills to the entire retail market. The effectiveness of Sophelle's work is evidenced by the retention rate and the caliber of its client list which covers the full range of retail - from boutiques to international high-fashion powerhouses."

Among Sophelle's most recent clients are Restoration Hardware and Tom Ford. Sophelle has recently launched similar services to the restaurant industry with the addition of clients such as Olga's Kitchen and Panera Bread.

Paul Butka is a long-time member of the National Retail Federation (NRF) CIO Council, an invitation-only committee consisting of the most prominent CIOs in retail who come together to share ideas and provide technology guidance to the NRF. Recently, the NRF named Mr. Butka CIO Emeritus. Mr. Butka also serves on many Advisory Boards including Deloitte & Touche's Center for Security and Privacy Solutions, Lancope, Inc., ArcaTech Systems, and Fujitsu, Inc. He has previously held Advisory Board positions with AMR and Teradata.

In addition to his corporate success, Mr. Butka is also very active in his community. He is now serving his second elected term on his district's regional School Board, and was recently named Humanitarian of the Year by the Cardinal Cushing Centers, Inc., a non-profit organization in his resident state of Massachusetts that cares for challenged children, adults and seniors.

For a photo of Paul Butka, please go to:

About Sophelle
Framingham, MA-based Sophelle is a leading retail consultancy offering IT strategy and implementation services to both emerging and Fortune 500 retail and restaurant clients. Since 1995, Sophelle has offered the high-level executive involvement of a boutique firm coupled with the capabilities and resources of a large consultancy. With expertise across retail channels, Sophelle helps clients utilize technology to drive business success. Sophelle's services include: IT strategy, vendor selection & RFP process, project management, system integration, application development and hosting, quality assurance testing, website development and optimization, customer relationship management, network penetration testing, and recruiting.

For more information about Sophelle, please visit

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