Photography Business: New Photo Buyer Survey Results

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Photoshelter & Agency Access share marketing & website guidance from 500 top global image buyers.

PhotoShelter Inc.

What's the best way to attract new clients? Ask specific questions... and listen to the answers.

PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released What Buyers Want from Photographers, a 40 page e-book packed with survey results and insights from image buyers, photo editors, and other creatives who hire photographers and license photography. The new guide is provided for free at http://bit.ly/e7KnG2 in partnership with Agency Access (http://agencyaccess.com), the one stop resource for photographers to effectively promote themselves – from list memberships to direct marketing and specialized consulting services.

What Buyers Want from Photographers is designed to help photographers fine tune their marketing efforts and portfolio website with direct guidance from their potential clients. The survey, conducted in March 2011, received 500 responses from buyers across fields that include advertising, editorial, book publishing, and corporate design.

PhotoShelter and Agency Access have packaged the survey results in a free guide to educate photographers in key photography business areas, including:

  •     Photographer marketing – including buyer tips on email and direct mail promos, how buyers use search engines and social media, photo contests, and photography blogs.
  •     Portfolio websites – including load time sensitivity, flash slideshows, watermark preferences, background color, and mobile device viewing.
  •     Online selling and delivery – including where buyers search for images, pricing preferences and how they prefer to access images following shoots.

In addition to survey data, the guide features several pages of “do this/ don’t do this” guidance and quotations obtained from open-ended questions, as well as deeper profiles of several respected survey respondents.    

“Photographers work really hard to produce unique, attractive websites and marketing promotions but rarely get feedback from prospective clients about what they’re doing right or wrong,” said Allen Murabayashi, PhotoShelter CEO. “Our report helps close the information gap between photographers, photo buyers and editors, so photographers can generate more business with buyer centric marketing efforts.”    

What Buyers Want from Photographers is available as part of PhotoShelter’s ongoing series of free, downloadable research reports and business guides for photographers. The full library of reports, including guides to search engine optimization (SEO), blogging, and social media, can be found here: http://bit.ly/ewlIiN.

About PhotoShelter
PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 65,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website. A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter for $1, visit http://www.photoshelter.com.

About Agency Access
Agency Access is the only one stop promotional service that takes care of direct marketing for commercial photographers, illustrators, artist reps and stock agencies. Our sole purpose is to help our members find new clients. Agency Access offers many in-house services to guide, encourage and educate artists so they get the most from their membership, including access to an international database of 50,000 plus commercial art buyers at ad agencies, magazines, book publishers, in-house departments, graphic design firms and architectural firms. A full spectrum of integrated marketing tools – including email marketing, direct mail printing and mailing, consultation services and design services – makes it easy to connect with the right buyers. For artists who don’t have time or inclination to look after their own marketing, our new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trial of Agency Access, click here.

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Andrew Fingerman
PhotoShelter Inc.
212.206.0808 ext. 3332
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