Los Angeles, CA (PRWEB) April 21, 2011
GGO Clothing, makers of lifestyle apparel from organic bamboo and other earth-friendly fabrics, is proud to announce the launch of its ‘Tigers/the Face of Extinction’ organic bamboo tee shirts for Earth Day 2011.
"The goal of GGO's special edition tee shirt is to help make people aware of the plight of endangered tigers,” says Steve Sas Schwartz, founder of GGO Clothing (http://www.ggoclothing.com/tigers-in-crisis).
“Currently there are only around 5,000 tigers remaining in the wild and in the last 70 years, three sub-species of tigers have already become extinct,” Schwartz says, “and it's estimated only 30 South China tigers remain on Earth. And they're all in zoos.”
Schwartz, a long time animal lover, says when he became aware of the tigers plight he knew he had to take action. Being the founder of a sustainable clothing company, he decided to create a shirt to help ‘promote the plight’ of endangered tigers.
“When people purchase this shirt, they will not only be a ‘walking billboard’ to promote the tiger’s plight,” says Schwarz, “they will also be funding efforts to educate people.”
Schwartz says 100% of the profits from the sale of these unique tees will go to ‘promote’ the plight of endangered tigers.
GGO has joined with Craig Kasnoff, who created the Tigers in Crisis website, to help with the project, says Schwartz. “Craig's going to help us in our effort to generate awareness of the tiger’s plight.”
Kasnoff a journalist who has focused on the issue of endangered species for over 15 years, has published articles about the environment in many national publications such as the Christian Science Monitor and Seattle Times. He was the creator of ‘Rock and the Environment, a nationally syndicated radio show which featured some of the world’s top rock music talking about the environment. And his websites which include Bagheera (http://www.Bagheera.com) and Tigers in Crisis (http://www.TigersInCrisis.com), currently educate over a million people each year about the plight of endangered species.
Kasnoff says with a little help from the public, the GGO tiger tee could go a long way creating awareness about the plight of endangered tigers.
“It’s rare when a company is willing to give 100% of the profits of a product to a cause,” says Kasnoff, “And, GGO Clothing is an organic, environmentally aware clothing company. Naturally, they would be concerned about the plight of endangered species. For those reasons I wanted to work with GGO on this project to help save tigers from extinction.”
Kasnoff and Schwartz say the profits generated from the sale of the shirts could be used to buy advertisement, create content for websites, create videos for You Tube, or help organizations that are already working to save the tigers from extinction.
“Promoting the plight of tigers is a key to their survival,” says Kasnoff, “And 100% of the profits will be used to do exactly that.”
Schwartz agrees with Kasnoff and says his goal is to make people more aware of the tiger’s plight so the world will not lose the remaining species forever.
“Can you image a world without tigers in the wild? I can’t,” says Schwartz. “I want my children to grow up in a world where tigers still roam in the wild. So this is my way of helping make sure they do.”
For more information contact:
Steve Sas Schwartz