Trada Introduces PPC Offering for Attorneys

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Crowdsourced marketplace helps attorneys create and manage paid search lead generation campaigns.

Trada, the world’s first crowdsourced paid search marketplace, has created an offering to make it easy for attorneys to run paid search campaigns on Google, Yahoo and Bing without doing the work themselves, or hiring an outside consultant or agency.

The legal industry has been a long-time participant in pay-per-click (PPC) marketing, but many law offices lack the staff resources and expertise to create and maintain a successful paid search campaign. With Trada, attorneys can crowdsource their campaign to the world’s best paid-search experts (called optimizers), who are well versed in the sophisticated strategies required by legal campaigns. The optimizers work on a pay-for-performance basis, earning money only when they beat the attorney’s campaign goals.

Trada’s offering provides account management to help law offices create and launch campaigns in the Trada marketplace, including determining appropriate cost-per-click and cost-per-lead goals. Once the campaign is launched into the Trada marketplace, more than 1,700 paid search experts are available to work on the campaign, creating long-tail keywords and ads. The campaign then begins running on Google, Yahoo and Bing, where it generates clicks and leads for the law office.

“Paid search for the legal vertical is incredibly competitive,” said Bill Quinn, vice president of marketing for Trada. “Busy attorneys can quickly waste thousands of dollars if they lack the knowledge and time to create and continually manage a sophisticated campaign. Trada’s unique approach allows attorneys to put some of the best paid search experts in the world to work on their campaign to cost-effectively generate quality leads.”

“Even though we had built a great website, we struggled bringing in traffic from search that could have been great leads. Immediately after beginning online marketing with Trada, our optimizers were writing creative ads and adding keywords to the campaign we’d have never thought of,” said Lee Rosen of Rosen Law. “The variety of long- tail keywords is an excellent example of how differently people think and use search engines. Trada offers the wisdom of the crowd coupled with pay-per-click expertise.”

Due to Trada’s extensive experience in the legal field, Trada’s crowd of paid search experts will build a campaign designed to bring in qualified leads. Trada’s optimizers provide campaign management to specifically built to target prospects based on criteria such as the attorney’s geographic location and target demographic.

Attorneys or marketers for law firms looking to begin a paid search campaign or learn tips on how to improve their performance in PPC may join Trada for a webinar on Tuesday, April 26 at 1 pm MT for “Paid Search for Law Firms.”

About Trada
Trada is the world's first and only crowdsourced paid search services marketplace, where a diverse community of paid search experts - optimizers - work and are paid on their performance. Advertisers and agencies who run their paid search campaigns on Google, Yahoo and Bing through Trada will have multiple optimizers working on their campaigns at the same time. The diversity of thinking, expertise and sheer force of human power that come from a group of people working in a pay-for-performance market get results an individual or software application could simply never achieve. For more information, please visit


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