Cincinnati Bell Wireless Releases Mobile Policy Control Services Powered by Ventraq

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Operator expands parental control mobile service to broader customer base for improved customer experience.

Ventraq provides large-scale data integration, business analytics and personalization solutions for communication service providers (CSPs).

The need to manage what, where, when and how much content is consumed – whether for you, your child or your employees – is universal and demanded by today’s sophisticated subscribers. We simply provide the tools which allow them to define their own rules.

Ventraq, a leading provider of highly scalable Data Integration, Business Analytics and Personalization solutions for communication service providers (CSPs), announced today that it deployed and launched its Policy Server Platform at Cincinnati Bell Wireless (“CBW”), a division of Cincinnati Bell (NYSE: CBB), as part of its "Mobile Manager" mobile controls application. CBW serves more than 500,000 GSM subscribers in its licensed service territory which comprises Cincinnati and Dayton, Ohio, and areas of northern Kentucky and south-eastern Indiana.

"For several years, CBW enjoyed a loyal subscriber base of parents who used our Parental Controls service to balance concerns of inappropriate or excessive use of mobile services while allowing their children to interact responsibly with their family and social networks," said John Rhoads, Product Manager for Cincinnati Bell Wireless. "The new Mobile Manager service extends this capability to a broader subscriber base. It also addresses many of the bill shock concerns driven by the sharp uptake of smartphones and ever-increasing use of video, mobile browsing and other broadband-intensive services. We believe the need to manage what, where, when and how much content is consumed – whether for you, your child, or your employees – is universal and demanded by today’s sophisticated subscribers. We simply provide the tools which allow them to define their own rules. We look forward to rolling out Mobile Manager to a wider residential subscriber base, as well as to our small and medium business customer base in order to improve upon our existing service to our customers and to continue to differentiate our offering to our subscribers.”

"CBW is a market-leading pioneer in telecom services, including being one of the first operators to roll out personalized policy-driven services in 2007," said Dave Sellers, President at Ventraq. "We’re ecstatic to be part of CBW’s progressive and transparent approach on improving the customer experience, proactively addressing bill shock, while providing personalized services to their subscribers. It confirms the importance of policy services, and how they can be used to personalize services for many different market segments.”

CBW's Mobile Manager re-launches in April 2011. For more information, visit http://www.cincinnatibell.com/consumer/wireless/calling_services/?service=mobile_manager .

About Cincinnati Bell Inc.
With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) provides integrated communications solutions--including local, long distance, data, Internet, entertainment and wireless services--that keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, businesses nationwide ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center co-location and managed services. For more information, visit http://www.cincinnatibell.com .

About Ventraq
Ventraq provides large-scale data integration, business analytics and personalization solutions for communication service providers (CSPs). These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, make the data available for multiple users and systems across the enterprise and offer subscriber web-based self-care solutions for traditional and next generation communications. Learn more about Ventraq at http://www.ventraq.com.

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Melanie Lambert
Ventraq, Inc.
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