Under the Nile’s Organic Toys Bring Hope to Rural Villages

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Organic cotton baby clothing and toy manufacturer Under the Nile works towards complete sustainability, by teaching impoverished communities to make eco-friendly toys through the "13 Villages Project."

Through its “13 Villages Project,” Under the Nile is doing more than providing healthy toys for customers- it is providing healthier living conditions for impoverished communities in Egypt.

The 13 Villages Project, which takes place in thirteen rural villages in Sharkeya, Egypt, was founded to bring new economic opportunities to small remote villages that suffer from unemployment and poverty. In partnership with its manufacturing farm in Egypt, Under the Nile engages these communities by teaching them a new trade and by providing jobs under a Fair Trade sustainable business model--ensuring continuous income and promoting healthier living conditions.

As a result of this project, these communities learn how to maintain a clean working environment and are trained in water and waste management, receive the medical care they lack, and earn fair wages.

Under the Nile founder Janice Masoud says about the project, “The goal here is complete sustainability. I believe that social responsibility must be a key component to any business. We are not only here to serve our customers and the environment, but to give back to the communities that make this possible.”

Under the Nile’s eco-friendly Fruit and Veggie Toys, as well as Waldorf-inspired Jill Doll, are all products handmade from 100% organic Egyptian cotton by participants of the 13 Villages Project.

About Under the Nile
Since 1998, Under the Nile has established itself as a leader in the organic industry, producing the softest and most durable cotton apparel, toys and accessories for infants and children. All of Under the Nile's products are made from Biodynamic 100% handpicked organic Egyptian cotton, without the use of pesticides or chemicals throughout the entire production process. GOTS certified.

For additional information:
Telephone: 800-710-1264
Fax: 408-935-8572
Website: http://www.underthenile.com
Address: 1503 N. Milpitas Blvd. Milpitas, CA 94536


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Shereen Masoud
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