New Mobile App InviteWiz Enchants SMS Users

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A new messaging app that specializes in sending and managing invitations via text message (SMS) is gaining enthusiastic support from Android users, ranging from occasional social users to club promoters.

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"InviteWiz took the [group messaging] concept to an entirely new level. Nothing else even compares IMHO." -- Daevid Vincent, Seattle-based club promoter

Mobile application developer Gecko Interactive is pleased to announce the launch of InviteWiz for Android, a free messaging app that specializes in sending invitations to individual and group events by SMS and automatically tracking replies from incoming text messages.

Intended uses for the application include organising parties, get-togethers, informal catch ups with friends, club events and other meetings.

In commenting on the reasons for developing InviteWiz, Stephen Chell, founder of Gecko Interactive, stated "Despite the many social networking and messaging services available today, I didn’t see anything that delivered a polished user experience for organising group events via SMS. The problem with many social networking services is that invitations to events can only be sent to recipients who are also members of the service, thereby limiting reach. And while there are general purpose SMS apps that support group messaging, such apps are generally not well suited to managing invitations because replies to the original group invite typically get appended to different conversations or threads, making it difficult to keep track of which recipients have accepted, declined or not replied yet."

"To address these issues we developed InviteWiz. SMS was chosen as the delivery method to maximize reach. Recipients do not require the app or even a smartphone. Invites can be sent to any phone or device capable of receiving text messages. SMS is also fast, making it ideal for events that need to be organized at short notice. A key feature of InviteWiz that is lacking in other group SMS apps is that all replies that relate to a particular event are visible on one screen, grouped by reply type. Recipients who have not replied are grouped together, making follow-up easy."

Launched on the Android Market in March 2011, InviteWiz has been well received by users. Seattle-based club promoter, Daevid Vincent, comments "One of the main reasons I hadn’t switched to Android from PalmOS was because of a lack of any good mass/group SMS applications. InviteWiz took the concept to an entirely new level. Nothing else even compares IMHO. As a club promoter, the ability to tally replies from those who are attending a given night saves me the hassle of manually keeping track of that data. And the use of the customized expansion tokens has increased the number of replies significantly. People don't feel it's a mass 'spam' when it's personalized. These two features alone put InviteWiz miles ahead of anything out on the market."

Other features of the application include custom contact groups, flexible message generation and customization options, and sending updated invitations when event details change. In addition to automated reply tracking from incoming text messages, replies can be manually set when a recipient replies via voice instead of SMS.

For more information about Gecko Interactive and InviteWiz, visit http://www.geckointeractive.com.

About Gecko Interactive

Gecko Interactive Limited is a New Zealand-based company that develops innovative software for mobile devices. The company’s first product, InviteWiz, is a messaging application for the Android platform that specialises in sending and managing invitations to group events via SMS.

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