David Sutter, CTO of Micello commented that ‘indoor positioning is the spark needed that will create new business models, change advertising, and ultimately benefit the end consumer’.
(PRWEB) April 27, 2011
According to current estimates, alternative GPS positioning technologies will generate more than $2.5 billion in sales by 2015. This comes at a time where the market for location technology is on the cusp of becoming universal, and integrated into over two thirds of phones by 2014.
However, the high expectations of the end-user are still not being met by the technology providers, and the even though the current capabilities of location technology has soared, there are still some challenges which need to be overcome.
One of the key concerns for the industry at present is indoor location. With multiple technologies on the market such as Wi-Fi, Cell ID, GPS, Ultra Wideband and GPS, the question that still remains is will one technology prevail or will hybrid positioning technologies be the way forward.
David Sutter, CTO of Micello commented that 'indoor positioning is the spark needed that will create new business models, change advertising, and ultimately benefit the end consumer'.
That's not all the location field has to think about – with 4G LTE, accuracy, costs, sensor integration and time to first fix issues still cropping up, it's clear that the positioning technologies have some way to go before location becomes available anytime, anywhere.
Ubiquitous Location & Positioning Technologies USA conference and exhibition, being held on June 21-22 in Chicago has just been launched to bring companies together to address these issues.
With over 120 senior level executives attending, the conference is North America's largest positioning technology forum for discussion between companies from across the location ecosystem. It is apparent that this inaugural event will address all of the issues from the sensor integration side to the practical challenges faced by location enabling technology.
TheWhereBusiness' VP of North America, Naomi Hands explained the reasons behind why the timing of this event is so relevant: 'With location becoming fundamental to LBS and positioning in emerging devices, there are some vital issues that need resolving. It was clear in my research that there is uncertainty about how indoor positioning will be achieved and what the final steps needed for ubiquitous location are.”
She also commented that, 'by speaking to key industry figures, it became obvious that there was the need to bring the top guys together to discuss some the challenges they had faced when building indoor positioning solutions, for example Sony Ericsson will be sharing their journey, the good and the bad.'
Ubiquitous Location & Positioning Technologies has attracted a high calibre of speakers, including Motorola, Bosch Sensortec, ST Micro, Skyhook, Nokia Siemens Network, Verizon, Sprint, CSR, Alcatel Lucent, Micello and InvenSense.
Registration for the event is now open on the Ubiquitous Location & Positioning Technologies website. Visit https://secure.thewherebusiness.com/ubiquitouslocation/register.shtml for more details.
VP North America
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