Atlantic City, NJ (PRWEB) April 26, 2011
Mary Ann Paul ranks America’s premier cufflink designer. Paul, whose hand-crafted, Baade (Bay-dee) II cufflinks are sold at America’s most prestigious stores, hails from "‘Bama," shorthand for Tuscaloosa, Alabama. Only half-joking, she "bleeds red and white"; still more shorthand, this for the Crimson Tide’s colors. Her family dog’s named "Bear," seven of the eight dogs on her block are named "Bear." Paul "Bear" Bryant their namesake.
Last year, cufflink maker, Paul, was struck by a marketing epiphany: There were a zillion red-and-white striped neckties but no Crimson Tide colored cufflinks.
Therein marketing 101's founding principle: Find a need. Fill the niche. Advice which Paul faithfully followed. Collectively, that explains the how-and-why behind Paul’s all-handmade and just launched, "College Colors" cufflink collection. Then, she polished-the-apple, adding polka dots to accompany her two- and three-color stripes.
Six-months later, the once empty niche is now chock-full of stripe and polka dot cufflinks representing over 200 U.S. colleges and universities.
To the Crimson Tide’s red-and-white striped motif she added ‘Bama’s school colors in polka dots. Then created another pair in stripes and dots representing her own alma mater: Birmingham Southern. She did the same for her daughter’s alum: Brown University’s red-brown-and-white and Georgetown’s blue-and-gray, its own two colors synonymous with both BYU and the tiny Colorado School of Mines. By the time she was finished, Paul’s roll call of college colored cufflinks had grown to over 200 American colleges and universities, from high profile schools to obscure unknowns. To boot, her collection includes nearly 100 of England’s most elite universities.
From among the dozens of two- and three-color combos in her College Colors line-up, Paul expects her original design -- "Bama’s" red-and-white motif -- to quickly rocket into the top seller. Beside University of Alabama, red- and-white are also Stanford’s school colors, along with Harvard’s, University of Arkansas, Cornell, University of Nebraska, Boston University, Connecticut’s tiny University of Hartford, and about a dozen more. That’s a lot of alum. And an alum with a lot of buying power.
Not far behind is the navy-and-gold combo which claims UC Berkeley’s Golden Bears, Kent State, Notre Dame, University of Michigan at Ann Arbor, U.S. Naval Academy, George Washington and half-a-dozen more.
And If stripes don’t spin your prop, don’t forget that Paul’s Baade II also offers most of those same 200 college colors in polka dots. Or, be a real dandy: Buy both and sport a stripe on one cuff with a polka dot on the other.
For evening and formal wear, Paul is also offering her College Colors Collection – polka dots, included -- in "formal suites": Cufflinks with four matching button studs.
Whether stripes or polka dots, both are available in either the Euro-favored "double-sided" format– which features decorative heads on each side -- or America’s more popular single-sided style which touts a single, decorative head with a torpedo-style, swivel-back closure at its opposite end.
To accommodate the pocketbooks of Wall Street moguls and struggling students, alike, designer Paul created a luxury priced, flagship edition along with a second, moderately priced group.
Designer Paul slated the retail of her luxe-niched, double-sided College Colors cufflinks at $495 and priced the single-sided versions at $325. Formal suites will retail in the $725 range.
All are artisan handcrafted from solid sterling silver and boast a rhodium veneer, a luxury detail exclusive to Baade that adds a soft, subtle brilliance and, at the same time, prevents tarnishing. Whether stripe or polka dot, both are created via true, Vitreous hand-enamels in either cloisonne or champleve, both Old World artisan techniques that date to the ancient Egyptians.
Thanks to Baade’s modestly priced line-up, cash-strapped starving students can brandish their school colors with the same aplomb as their well-heeled, fat cat alums. Featuring a sterling silver plate over brass and touting the same rhodium veneer and Vitreous hand-enameled designs as their ritzy siblings, Baade’s surprisingly affordable line-up retails at $125 and is available in single-sided styling, exclusively.
Baade II’s new College Colors Collection is available, nationwide, at over 200 of America’s premier specialty retailers, from New York’s Barneys to the Beverly Hills stalwart, Carroll & Company.
About Baade II:
For over two-decades, Baade (Bay-dee) II, an Atlantic City-based artisan hand-maker of true, Vitreous hand-enameled cufflinks, has produced a limited edition collection of hand-crafted, men's and women's cufflinks and formal suites. Fashion cognoscenti and luxury connoisseurs, alike, hail their brilliantly colored, hand-fired designs as America's – and arguably, the world's – very finest, artisan-wrought personal jewelry.
Since its 1988 founding, hand-enameled cloisonne and champleve designs have remained the company's flagship design signature. Today, Baade II's wide ranging array of over 500 limited edition designs – all meticulously handcrafted in America and now including precious and semi-precious stones – are retailed by over 200 of America's premier specialty retailers.
Family-owned and co-helmed and co-designed by the mother-daughter team of Mary Ann Paul and Traci Paul, Baade II is headquartered in Atlantic City, New Jersey. Telephone for either Mary Ann Paul, Traci Paul, or Baade II's design studio and workshop, is 609-340-8650. Website is http://www.baadecufflinks.com.
CD formatted digital image, along with select, College Colors cufflinks, are available at editorial request.
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