RingCentral Calls on Atomic PR to Dial it Up a Notch

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RingCentral has appointed Atomic PR as its public relations agency of record.

RingCentral brings the benefits of big-enterprise phone systems to the SMB at a fraction of the cost

RingCentral has appointed Atomic PR as its public relations agency of record. Atomic is tasked with significantly expanding the company’s visibility across all communications channels and was chosen for its unique combination of analytical insight, creative thinking and social media savviness. RingCentral is the leader in cloud-based business phone systems.

RingCentral’s CMO Victoria Treyger commented: “Atomic bills itself as ‘alternative PR energy’ and that’s exactly what we were looking for. As a company, RingCentral has grown exponentially in the past year and we needed an agency partner that’s as dynamic as we are. We were blown away by Atomic’s analytics and astute insight into our market and media strategy.”

A major part of the PR program will be thought leadership and social media initiatives designed to engage the small and medium-sized business (SMB) community.

“RingCentral brings the benefits of big-enterprise phone systems to the SMB at a fraction of the cost,” said Judy Wilks, Atomic PR senior vice president. “SMB owners are the workhorses and unsung heroes of the U.S. economy. We’ll be working with RingCentral to support, champion and honor them.”

Atomic is currently the Holmes Report US Tech Agency of the Year.

About RingCentral
RingCentral is the #1 provider of cloud-based business phone systems. With top industry honors, including PC Magazine Editor's Choice Award, Small Business Computing Excellence in Technology Award, and the 2010 World Economic Forum Technology Pioneer Award, RingCentral delivers on-demand phone systems that are designed for the modern mobile and distributed business world, at a fraction of the cost of traditional systems. Headquartered in San Mateo, California, RingCentral is privately held with backing from Sequoia Capital, Khosla Ventures and DAG Ventures. For more information, please visit: http://www.ringcentral.com

About Atomic Public Relations
Atomic PR mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (atomicpr.com/results). Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start-ups like LivingSocial, Bebo, Mint.com and Smule, to growing mid-stage companies such as LinkedIn, Ingres and Lending Club well as large brands and leading publicly traded companies including Polaroid, Pioneer Electronics, Intuit, IMAX, ArcSight and NETGEAR. Atomic has offices in San Francisco, New York, Los Angeles, London and Munich, and is part of Grayling, a leading global agency with 70 offices in 40 countries across the world. More information: http://www.atomicpr.com. Follow Atomic on Twitter: http://www.twitter.com/atomicPR.

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