We hope dentists will find our videos amusing. Of course, if they motivate a dentist to try the Talon and experience its performance first-hand, we would be thrilled.
Morrisburg, ON (PRWEB) April 27, 2011
Tri Hawk Corporation announced today the premiere of the first in a series of videos demonstrating the ability of its Talon burs to cut supposedly impenetrable materials. The 3-minute video can be viewed on the company’s website (http://www.trihawk.com).
Inspired by the YouTube sensation “Will It Blend?” videos showcasing the Blendtec® blender, Tri Hawk’s video series asks the question, “Can It Cut It?” Each video installment shows Tri Hawk’s crown- and metal-cutting Talon burs taking on a different material that would seem to be impossible for a tiny dental bur to cut. All of the video demonstrations are conducted by Mark Cannon, D.D.S., M.S. Dr. Cannon, a long-time user of Tri Hawk burs, lectures internationally on numerous dental topics and maintains a dental practice in Long Grove, Illinois.
The Talon bur’s challenge in the first installment in the series, a Ginsu® knife blade, was actually suggested by Dr. Cannon. “I figured what could be more impressive than having a dental bur cut through a material that itself is legendary for its cutting abilities?” said Dr. Cannon. “As an avid cook, I’m very familiar with the strength of Ginsu knives, and as a dentist, I’m equally familiar with the amazing cutting power of Talon burs. I thought it would make it would make for an interesting showdown, and it did!”
According to Scott Macdonald, North American Marketing Manager for Tri Hawk, “Our advertising, website and other marketing communications provide numerous facts and figures describing the unmatched cutting speed and power of our Talon burs, but we thought these videos would be an interesting and entertaining way to help dentists appreciate the Talon’s capabilities.” He added, “At a minimum, we hope they’ll find our video amusing. Of course, if it motivates a dentist to give the Talon a try and experience its unmatched speed and power first-hand, we would be thrilled.”
Tri Hawk plans to premiere the second video in the series in a few weeks.
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