International Expansion High on the Agenda of Domestic e-Retailers

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Bongo International, a cutting edge provider of e-commerce technology, recently launched Bongo Checkout. This latest product arrives on the market as a complete international e-commerce fulfillment solution that allows U.S. online retailers access to foreign markets with no change to current operational processes, and without the risk of fraud.

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The concept of Bongo Checkout is simple; make international expansion seamless and secure.

Bongo International, a cutting edge provider of e-commerce technology, recently launched Bongo Checkout. This latest product arrives on the market as a complete international e-commerce fulfillment solution that allows U.S. online retailers access to foreign markets with no change to current operational processes, and without the risk of fraud. Bongo Checkout couldn’t have come at a better time with more than 80% of online consumers living outside the United States, and international e-commerce numbers steadily climbing. These factors, among others, have placed expansion high on the agenda of domestic e-retailers.

“The concept of Bongo Checkout is simple; make international expansion seamless and secure. Payments are received by the merchant in U.S. dollars while Bongo takes on the inherent risk of international transactions,” says Gregory Unger, Product Manager for Bongo Checkout. High risk international fraud naturally causes reluctance on the part of U.S. merchants primarily because the techniques used to fraud screen domestically, do not work overseas. “The only way to reap the benefits of expanding internationally is to just get out there and do it, and we remove the risk involved in making that shift,” Unger adds. Bongo Checkout provides a guarantee against fraud for the merchant, with no exceptions.

Bongo International is not just about providing security detail for merchants, there is much more value included in their latest product. Localization of the shopping experience can greatly affect conversion rates and the international customer’s desire to complete the purchase. Bongo Checkout provides multi-currency payment options in 13 currencies and language translation in 16 of the world’s most common languages. Currency is detected based on the consumer’s IP address and the language is determined based on the user’s language settings within their browser. “Localization simplifies the process, and tailors the experience towards international consumers. This in turn increases conversions and drives revenue,” says Greg Sack, President of Sales for Bongo.

Another tell-tale sign of success in international e-commerce is the ability to provide complete landed costs (shipping, duties, and taxes). U.S. consumers never have to ‘ballpark’ duties & taxes, or shipping rates. Domestic shoppers know the full landed cost upon completion of every transaction online. This is not the case with international online shoppers. Estimated shipping costs are often inflated and are a major cause of shopping cart abandonment. Bongo Checkout removes any uncertainty, allowing the international consumer to pay the full landed costs at the time of checkout. Not only does this process benefit the consumer, but it also resolves many customer service inquires for the merchant.

Greg Sack, who has been with Bongo since its launch in 2007, has seen the evolution of Bongo products develop alongside the industry itself. “When we started out, international expansion was somewhere on the radar for most U.S. companies. Now, it’s a necessary part of the business development plan.” There has been ample growth on both ends. Bongo International has created a solution that eliminates any deterrent involved in selling overseas. With Bongo Checkout, the benefits are obvious, and the risks are obsolete.

About Bongo
Bongo International, LLC was founded in 2007 to overcome the challenges associated with International Cross Border Ecommerce transactions by both Consumers and Businesses. Today Bongo services 75,000 customers globally with a team spanning 3 continents speaking 12 languages. Bongo helps its merchant partners transact international orders through a series of services that provide the merchant with a guarantee against fraud, multi-currency payment options, language translation, and international fulfillment. Bongo owns and operates 100% of their services enabling them to be the most flexible international solution in the marketplace. For more information, please visit http://www.Checkout.BongoUS.com, or contact our Sales Team at Sales(at)BongoUS(dot)com.

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Gregory Unger
Bongo International
(203) 683-4894 ext. 309
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