Social Media and Human Capital Management: Resources for HR and Other Leaders

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Courtney Shelton Hunt, the Founder of the Social Media in Organizations (SMinOrgs) Community and the Principal of Renaissance Strategic Solutions, has created a set of resources to help HR and other leaders understand and address the impact of social media on the management of human capital in organizations.

Social media is about more than marketing/branding, sales, public relations and customer service, and it involves more than the large public platforms like LinkedIn, Twitter, Facebook, and YouTube. In fact, its applications and implications inside organizations will ultimately be much more significant than the external applications that dominate most social media discussions today.

One of the ways in which social media has begun to impact organizations of all types, even those that aren't directly leveraging it, is with respect to the management of human capital. Courtney Shelton Hunt, PhD, has created set of resources to help HR and other leaders understand this impact. These resources address both the opportunities and challenges new digital technologies present, and provide guidance to help organizational leaders capitalize on the potential benefits and/or manage the associated risks.

Leaders who want to increase their understanding of social media and its implications and determine the best way to provide direction for their organizations should also check out the SMinOrgs Social Media Primer (

Courtney Hunt can help your organization meet its social media challenges. Visit the RSS services page to learn more and contact her for a free one-hour consultation.

Here are the social media and human capital management resources available as of April 2011, organized by primary topic. Each of these resources can be accessed via or the flyer embedded below.

Human Resources Applications

Social Media Primer (Part 2): The Juggernaut is Bigger than You Think
Social Media Primer (Parts 1 & 2 updated): Revisiting the Fire & the Juggernaut

Human Capital Management Considerations

Social Media Primer (Part 6): Human Capital Management Challenges
Managing Human Capital in the 2.0 Era
Social Media and Integrated Talent Management: Opportunities & Challenges

Recruiting Considerations

Social Screening: Candidates – and Employers – Beware
Social Screening: The Expanded Discussion
Digital Era Employment Practices Under Fire – Again!

Legal/Policy Challenges

Social Media Policies: Necessary but not Sufficient
The NLRB “Facebook Settlement:” Let’s Focus on the Facts

New content gets added to the SMinOrgs website regularly, and human capital management is a primary area of focus. You can stay current by subscribing to the SMinOrgs S.M.A.R.T. Blog and/or joining SMinOrgs on one of its platforms. All links are available on the SMinOrgs website,

About Renaissance Strategic Solutions

Renaissance Strategic Solutions (RSS) helps organizations increase their effectiveness through the design and implementation of innovative and leading-edge strategies and programs. Specializing in social media, communication, and human capital management, RSS works with organizations of all sizes in both the for-profit and not-for-profit sectors, in a wide range of industries.

RSS is the founder and sponsor of the Social Media in Organizations (SMinOrgs) Community. Developing this community and meeting the needs of practitioners with respect to the strategic implications of social media is currently RSS's primary focus. In addition to providing training on what social media is and how to use it, RSS provides expertise to clients interested in developing social media strategies and creating and implementing related programs. RSS also helps organizations create and implement social media policies and provides training to ensure both managers and employees understand their rights and responsibilities. For more details on RSS, go to

About Social Media in Organizations (SMinOrgs)

Social Media in Organizations (SMinOrgs) is a professional community whose mission is to provide information and guidance about the organizational implications of social media. Going beyond marketing/branding, sales, public relations and customer service, we focus on how social media will impact employees and organizational functioning, as well as general social and economic trends. Our focus also extends beyond the business-to-consumer orientation that dominates discussions in other forums.
A multi-disciplinary group, SMinOrgs functions as a global, virtual community complemented by a local/regional focus. Membership in SMinOrgs is currently free, and people can join on a variety of platforms. For more details on the SMinOrgs Community, go to

About Courtney Shelton Hunt, PhD

Courtney Shelton Hunt, PhD, is the Founder of both RSS and SMinOrgs. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. She is a sought-after speaker who regularly shares her expertise through presentations and workshops. She also provides insights and thought leadership through her blogs (Renaissance Reflections and the SMinOrgs S.M.A.R.T. Blog), as well as white papers, published articles and book chapters. She is currently developing a Social Media Primer targeted to organizational leaders. You can learn more about Dr. Hunt’s professional background from her LinkedIn profile:

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