EasyCare(R) Partners with Jeff Cowan’s Pro Talk to Provide Custom Service Department Training for EasyCare Dealers

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New alliance will help EasyCare dealers substantially increase Service Profitability, CSI, Retention, and Traditional F&I Product Sales in the Service Drive.

EasyCare Partners with Jeff Cowan's Pro Talk

Dealers today need more than an F&I Development vendor; they need a comprehensive Dealership Development partner.

EasyCare® and Jeff Cowan have partnered to bring Cowan’s Pro Talk sales training and consulting to over 2,000 EasyCare dealers across the country. The companies share a mission to help increase auto dealership revenues and profitability in ways that also build CSI scores and long-term customer retention.

Larry Dorfman, CEO of EasyCare says, “We’re always seeking new ways to help our dealers grow all areas of their dealerships. EasyCare Special Owner Services has significantly increased service traffic for our dealers over the last several years, so tying a world-class training process like Jeff Cowan’s Pro Talk to deliver hands-on training for the service drive personnel was the logical next step. Dealers today need more than an F&I Development vendor; they need a comprehensive Dealership Development partner. This alliance with Jeff Cowan along with our recently announced strategic partnership with NCM Associates creates a powerful group of resources EasyCare can deliver to build revenues and CSI throughout all of our partner dealerships.”

Having trained thousands of dealership service managers and advisors, Cowan provides workshop and web-based Service Advisor Sales Training that has set the standard for delivering measurable results. “I am excited about this opportunity to work closely with EasyCare and its dealers in improving dealership profitability,” said Jeff Cowan, President of Jeff Cowan’s Pro Talk, Inc. Cowan continues, “EasyCare recently launched a service drive sales program that is the most comprehensive and effective system I’ve seen. Given EasyCare’s history of excellence in the service contract industry and the fact that they are the only VSC ever named a Motor Trend Recommended Best Buy, I’m confident in recommending EasyCare to forward-thinking dealers seeking to maximize their profits in the service drive.”    

About EasyCare, an Automobile Protection Corporation – APCO Brand (http://www.easycare.com)
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, and Mazda. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and personal concierge service.

EasyCare is the only vehicle service contract provider to have been designated both a “MOTOR TREND Recommended Best Buy” and to maintain a Better Business Bureau rating of A+. With over 2.8 million contracts currently in force, APCO has paid over $2 Billion in claims, approximately $180 Million of which were in the last 12 months. EasyCare is the exclusive provider of the MOTOR TREND Certified Advantage program, “a better way to buy a better car,” that allows franchise dealers to provide a highly valued certification program for their non-franchise pre-owned vehicles.

About Jeff Cowan’s Pro Talk, Inc. (http://www.jcowansprotalk.com)
Jeff Cowan’s experience comes from being in the trenches. He is in his 25th year of doing business and has spent the greater part of that time standing on service drives, side-by-side with service advisors, successfully training them in the art of selling, customer service, customer retention, and communication skills. He is recognized as the nation’s authority when it comes to training service advisors.

Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand sales training ever made available to the marketplace. Jeff has earned numerous selling awards from various retail companies and has over thirty-six years of sales experience. He is one of the most sought after and highly regarded speakers throughout North America and is a regular speaker at the annual NADA Convention.

Pro Talk Inc. has trained several thousand dealerships, visiting over 2,000 automobile service drives in the United States and Canada. Cowan’s process-driven Service Advisor Sales Training Workshops, web-based Service Advisor Sales Training platform, and In-House, On Your Drive Service Advisor Sales Training services have set the standard for delivering results.

EasyCare Contact Information:
Jennifer Silverberg
Vice President, Marketing and Customer Experience
678-225-1000 x2172

Jeff Cowan's PRO TALK, Inc Contact Information:
Stephanie Hafker
General Manager

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