(PRWEB) April 28, 2011
With the goal of breathing fresh life into print media, a new Palm Beach County regional business and lifestyle magazine is set to premiere in less than two short months, with a website launching on May 1, 2011 followed by a print magazine in the summer. PALM BEACH Woman is a new and exclusive, controlled circulation magazine dedicated to celebrating the achievements of female professionals within Palm Beach County. It is the only regional publication whose targeted readership is mid to executive level management, the self-employed and entrepreneurs.
"Women have emerged as a force in the marketplace, changing the way companies design, position and sell their products," Publisher Jill Duggan said. "PALM BEACH Woman magazine and website will connect directly to this audience by providing thought-provoking business, career and lifestyle information and resources."
In addition to sections focused on business, lifestyle, wellness and style and beauty, the magazine features one entirely unique section: Palm Beach Achievers (PBA). This section is a vehicle for recognizing Palm Beach County's best and brightest businesswomen. In every issue, ten women will each win a free full-page profile (photograph and article). In addition, PALM BEACH Woman will help the winners promote themselves through social media, press releases and web presence. The total value of the public relations efforts on each winner's behalf is worth more than $2,500, and the marketing lessons these women will learn are invaluable. In addition to all of the other prizes, one of the ten achievers each edition will be featured on the front cover -- an $8,000 value.
"Competition is good for business, because it brings awareness to an industry or a category; the same principle applies to our competitive, friendly PBA challenge. It brings well-deserved awareness to both our nominees and achievers," Duggan said. The Palm Beach Achiever is the lifeblood of the PALM BEACH Woman concept. She is a local woman who demonstrates excellence in her work and has a profound impact on the Palm Beach community and economy.
PALM BEACH Woman celebrates the dedication and contribution of working women by rewarding them for who they are and what they do. Actually, our advertisers reward them, because without their support, we could not provide this gift to our community. Many have said, "It takes a village," and that applies to PALM BEACH Woman; it takes a county -- Palm Beach County -- to help us carry out our mission of celebrating the achievements of exceptional female professionals. Palm Beach Achievers can be nominated by employers, co-workers or themselves through the PALM BEACH Woman website.
Following the "it takes a village" concept, PALM BEACH Woman was founded by a team of professional women that recognized the need for a niche publication that connected to their work week and not just their weekend. Unless you belong to a local networking association, you really don't know the Who's Who of the business scene. PALM BEACH Woman brings the business scene to you.
The launch of the website is the result of months of effort on the part of the entire PALM BEACH Woman team -- women with full-time professional careers who have undertaken this project because they believe in it: Co-founders Jill Duggan, Kelly Fitzpatrick, Deborah Welky and Shara Esposito are marketing professionals and freelance writers. The project team consists of Creative Director, Eliza Young of Design Intense; On-Line Marketing Specialist, Nancy Sullivan, owner of The Internet Marketing Shoppe; and Photo Director, Michelle Morales of Morales Photography.
It's the teamwork of a dedicated group of women that made this landmark publication possible, and it's teamwork that's central to the concept of PALM BEACH Woman. The idea is this: Yes, women can all be successful independently, but we will all be decidedly more successful, efficient and happy if we pool our mental resources and work together.
With team members specialized in areas like web development, it is clear that web presence is central to the PALM BEACH Woman concept. "We recognize that no matter how great our magazine is, without an extremely successful website, it just won't survive," Associate Editor Kelly Fitzpatrick said. "That's why we're providing the full print edition online as well as a wealth of online-only content including both local and national columnists and bloggers."
"We know we have content that women want and need, but that's not all it's about," Fitzpatrick said. "Our writers are highly successful consultants, speakers and strategists who want to share their knowledge with women in this community. They don't have to write for us to stay in business; they're doing it because they believe in the PALM BEACH Woman concept. It's definitely a bit of a 'girl power' thing."
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