Short Hills, NJ (PRWEB) April 29, 2011
WPI Communications, an editorial and communications firm specializing in helping professionals increase revenue through expanded referrals, announced today the launch of Retina Update, a personalized quarterly educational newsletter designed to grab the attention of referring non-ophthalmic physicians. Retina Update gives practitioners a competitive advantage by providing professionally prepared and educational information to potential referral sources such as internists, geriatricians, endocrinologists and cardiologists.
Each issue of Retina Update is beautifully designed and carefully written to engage referring non-ophthalmic physicians. “By distributing concise summaries of treatments and retina research you establish yourself as a leading authority on retinal diseases in your community,” says Steven Klinghoffer, president of WPI Communications. “Providing this valuable service by educating physicians about the many ways you can help their patients, aids in building the success of your ophthalmology practice in today’s information-driven economy.”
Articles in Retina Update cover a wide range of subjects – from the anatomy of the retina to diabetic retinopathy and systemic risk factors – and are strategically designed to stimulate interest in the full range of service provided by an ophthalmology practice. “Building a successful ophthalmology practice not only requires great clinical skills, it also requires effective skills in marketing,” says Klinghoffer. “Any practice must continually bolster relationships with their referral sources and Retina Update is a tasteful and professional solution that enables you to maintain a top-of-mind presence with referring non-ophthalmic physicians without being pushy.”
Retina Update is offered on a geographically exclusive basis so practitioners can be assured that only one ophthalmology practice will be licensed to use the service within their local area.
WPI Communications, Inc. helps professionals differentiate their practices through editorially-based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. We have been providing proven practice-development tools designed to increase revenue through increased client and patient contact and expanded referrals since 1952. For more information about WPI Communications or the Retina Update, please call 800-323-4995, email info(at)wpicommunications(dot)com or visit http://www.wpicommunications.com.
# # #