Belton’s 4th of July Celebration Partners with Saffire Events

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Saffire Events and Belton Chamber of Commerce are pleased to announce our partnership to market the 4th of July Celebration and PRCA Rodeo.

Saffire Events and Belton Chamber of Commerce are pleased to announce our partnership to market the 4th of July Celebration and PRCA Rodeo.

The 4th of July Celebration is a long-standing annual event in the Belton community, celebrating its 87th year this summer. The event includes a kick-off BBQ, a nightly PRCA sanctioned rodeo, as well as a parade, patriotic program and festival. It has received the honor of being named “One of 10 Great Places to Fly Your Patriotic Colors on July 4th” by USA Today.

When the Belton Chamber of Commerce decided it was time for a new 4th of July Celebration website, they chose to work with Saffire Events.

“With the impact of social media in our society, along with a greater, global demand for high quality, interactive media, we knew we needed to upgrade our online presence to meet the needs of our customers, visitors and sponsors,” said Stephanie O’Banion, President and CEO of Belton Chamber of Commerce. “We believe Saffire is the right match to bring our July 4th Celebration and its historic traditions to life online, year round and reach a new generation.”

The new 4th of July Celebration website is expected to launch in early summer 2011.

The Saffire Events team has been designing ecommerce websites and other interactive marketing projects in a variety of industries since 1995. With Saffire, the team releases their
fine-tuned ecommerce platform to events in the festival, fair and rodeo industry.

“Our goal is to create a website for Belton’s 4th of July Celebration that truly brings the event’s unique personality to life online, while helping them to increase revenue and enhance their online presence,” said Kendra Wright, President of Saffire Events. “Plus, we’re just really excited to work with such a well-respected and fun event that represents the best of American festivals.”

Saffire combines high quality design and programming stability with ecommerce functionality, content management and sponsor, vendor and volunteer administration. The 4th of July Celebration website will incorporate an interactive events schedule to help people find and share the events they want to attend. The Celebration will also enhance their overall online presence with a cohesive look and feel including a blog, Facebook, Twitter and email marketing template. It will also include a mobile version of the website so people can access information about the Celebration from wherever they are.

Saffire Events is based in Austin, TX and Portland, OR. Saffire supports the festival, fair and rodeo industry as a member of the Texas Association of Fairs and Events (TAFE) and the International Association of Fairs and Expositions (IAFE). Our other clients include Rodeo Austin and the South Texas State Fair. Our websites have won awards including Best Website (TAFE), First Place Outstanding Website (IAFE), a Silver ADDY award and Outstanding Achievement in Events by the Interactive Media Council. Saffire is also a proud member of the Belton Chamber of Commerce. For additional information on Saffire Events, please visit http://www.saffirecommerce.com.

The Belton Area Chamber of Commerce offers tools to grow Belton business and open doors to new opportunities, more customers and greater success. To learn more about the Belton Chamber of Commerce and the 4th of July Celebration and PRCA Rodeo, please visit http://www.rodeobelton.com or http://www.beltonchamber.com.

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Rebekah Hardage
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