Wetpaint Entertainment Shows Strong Traffic Growth, Continues to Delight Young Women with Entertainment News and Gossip

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Proprietary Real-Time Technology Helps Predict What Entertainment News and Gossip the Audience Will Love at that Moment

Wetpaint, a next-generation web publisher, today announced that its Wetpaint Entertainment site has achieved three million unique users and 15 million page views per month after just seven months of being live. This represents a 30% increase in unique users and a 90% increase in page views since January. Video views have also increased 300% since January. In addition, Wetpaint Entertainment has over one million Facebook fans and has delivered 300 million impressions on Facebook to date. From its roots, Wetpaint has understood the power of social media and is focused on reaching and engaging its audience using those vehicles.

The rapid growth of Wetpaint Entertainment is clear evidence of the insatiable desire of many 18-34 year old women to stay in touch with all the latest news and gossip in the entertainment industry. It also demonstrates the value of Wetpaint’s strategy to reinvent digital publishing by focusing more closely on audience needs. The company’s proprietary real-time technology platform predicts which topics are the most interesting to specific audiences, enabling the Wetpaint Entertainment editorial team to create high-quality and relevant content for its website as well as for distribution to fans on Facebook, Twitter and mobile devices.

Wetpaint Entertainment features a mix of exclusive content including talent interviews, behind-the-scenes scoops, fashion advice and more. The site provides episode recaps, spoilers, character and actor bios, and more, for popular shows such as American Idol, Glee, Jersey Shore and The Bachelor. “It has been immensely exciting to watch the traffic growth on Wetpaint Entertainment,” said Ben Elowitz, CEO and Founder of Wetpaint. “Our powerful technology, in combination with our world-class team of entertainment editors, is delivering a fabulous consumer experience.”

About Wetpaint
Wetpaint is a web publisher specializing in scalable content platforms. Wetpaint Entertainment is a new online destination that is custom-tailored for young women who love TV and fashion, and provides a rich, real-time and socially-connected experience. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by top-tier investors Accel Partners, Trinity Ventures, Frazier Technology Ventures and DAG Ventures.

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Gaby Adam
By the Sea Communications
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