San Jose, CA (Vocus/PRWEB) January 04, 2011
The economic recession negatively impacted the air fresheners market during 2008 and 2009 resulting in noticeable drop in sales. However, with the recovery in the global economic situation, the global air fresheners market quickly recovered in 2010 and is projected to demonstrate noticeable growth in the ensuing years. The market is poised to capitalize the growing opportunities in the market driven by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles. The market has long been driven by rising standards of living, growing consumer affluence, and propensity to indulgence in luxury products. In addition, the market benefited from the evolving tendency of consumers to spend increasing amount of time as well as money to create the ideal atmosphere at home.
The influence of aromatherapy has been profound in the air fresheners market. Aromatherapy is a concept defining the use of fragrances in enhancing the mood and health of an individual and represents a major factor driving the global cosmetics and toiletries market. The market over the last few years has witnessed the development and launch of several products carrying purported benefits of aromatherapy. Manufacturers are leaving no stone unturned in their attempts to educate consumers about the healthy influence of aroma on the brain and the olfactory system. The impact of aromatherapy is believed to be extremely pronounced on the limbic system, the part of the brain that controls emotion, behavior, and long-term memory. The successful application of aromatherapy in household products is evidenced by the strong year on year growth recorded in the recent past. The global air care market, for instance, has emerged into the most dynamic sectors in the household care segment, driven largely by the changing outlook of customers towards the domestic environment combined with a surge in the development of new products in the sector.
Europe represents the largest regional market for air fresheners worldwide, as stated by the new market research report on Air Fresheners. Europe along with the US collectively accounts for a lion’s share of the global air fresheners market. Demand for air fresheners in the US as well as Europe reported a noticeable drop in sales during 2008 and 2009 because of economic slowdown that forced consumers to cut down spending on certain avoidable products such as air fresheners. Air freshener market in the two regions witnessed strong growth over several years prior to the onset of economic recession in 2008. The market is expected to demonstrate a similar trend from 2011 onwards fueled by the growing desire among the consumers to create a healthy, welcoming, and relaxed indoor ambience. The likely growth in disposable incomes is expected to contribute to the growth of air fresheners. Asia-Pacific represents the fastest growing market for air fresheners, with sales projected to grow at a compounded annual rate of more than 4.0% over the analysis period. Sprays/Aerosols segment constitutes the largest as well as fastest growing product segment of air fresheners. Electric Air Fresheners represents another major segment of the market.
Driven by market maturity in various parts of the world, manufacturers of air fresheners are reinventing, and extending their products a lifestyle-oriented image. The transition from simple air fresheners to air care is marked by innovations in aromatherapy, and exotic aromatic compounds. In the past, fragrances were considered as just joss sticks, a type of incense stick that infuses fragrance when burned. However, today’s fragrances range from sprays, gels, to electric plug-ins. Several new innovative products in different formats, price levels and fragrances have continuously flooded the market. Recent growth in the home fragrances market has been largely the result of the transition of ambient fragrance market from the commodity level to luxury level. Air fresheners no longer impart just a pleasant smell/aroma, but are also touted by manufacturers to posses healing, and curative properties, and benefits. Lack of scientific evidence surrounding aromatherapy has afforded manufacturers the opportunity to leverage the popularized benefits of aromatherapy as a form of alternative medicine, into their products, making them multi-functional.
Major players profiled in the report include Air Delights Inc., Auto Expressions, Blyth Inc., California Scents, Car Freshener® Corporation, Church & Dwight Co. Inc., Dial Corporation, Godrej Household Products Ltd., Henkel KgaA, Kobayashi Pharmaceutical Co. Ltd., Procter & Gamble UK, Reckitt Benckiser Group Plc, SC Johnson & Son Inc., S.T. Corporation, among others.
The research report titled “Air Fresheners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the Air Fresheners markets, current market trends, competitive scenario, key growth drivers, product overview, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for the years 2007 through 2015 for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Key product segments analyzed include Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. Also, a seven-year (2000-2006) historic analysis is provided for additional perspective.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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