Turnitin Begins 2011 With Record Growth and Customer Satisfaction Levels

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iParadigms, creators of Turnitin and the leader in originality checking and plagiarism prevention, today announced record customer growth and product adoption for its services in 2010, with more than one million instructors and 20 million students using the Turnitin service. The company also realized the highest levels of customer satisfaction in company history and a record renewal rate from existing customers.

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Turnitin Begins 2011 With Record Growth and Customer Satisfaction Levels

‘Turnitin’ achieves record renewal rates and highest levels of customer satisfaction in company history

OAKLAND, Calif. – January 11, 2011 – iParadigms, creators of Turnitin and the leader in originality checking and plagiarism prevention, today announced record customer growth and product adoption for its services in 2010, with more than one million instructors and 20 million students using the Turnitin service. The company also realized the highest levels of customer satisfaction in company history and a record renewal rate from existing customers.

Turnitin’s success was propelled by a growing recognition of the need to confront plagiarism in the digital age, new product innovation that allows instructors and students to engage more effectively to improve the writing process, and expanded international demand for Turnitin services.

2010 Highlights Include:

Customer Growth in Secondary and Higher Education

    Close to 5,000 secondary institutions worldwide now use Turnitin, including 56 percent of the top 100 high schools listed on U.S. News and World Report’s America’s Best High Schools.

    More than 2,500 higher education institutions use Turnitin, including 69 percent of the top 100 colleges and universities in the U.S. News and World Report Best Colleges list.

Product Innovation and Recognition

    The introduction of Turnitin2 which allows for OriginalityCheck Plagiarism Prevention, PeerMark Peer Reviewing, and GradeMark Digital Markup and Grading to be managed in a single unified view of students’ fully formatted papers. To date, two-thirds of existing customers have moved to the new version.

    Turnitin teamed with Educational Testing Service (ETS) to integrate its e-rater® Scoring Engine technology with Turnitin’s GradeMark online paperless grading tools that allows instructors to mark and comment on student papers.

    Turnitin was recognized as a winner of the 2010 Tech & Learning Awards of Excellence. The service was also named a CODiE Award finalist.

International Expansion

    iParadigms formed iParadigms Europe Ltd with the acquisition of long-time Turnitin United Kingdom partner, nLearning, to meet demand for its services in markets outside the United States and Canada.

    Turnitin partnered with Language Weaver’s automated translation technology to identify potentially plagiarized content that has been translated from English into other languages.

“The growth of Turnitin is driven by customer satisfaction as more new and existing customers rely on Turnitin for originality checking, peer review and grading in secondary and higher education markets, both domestically and internationally,” said Chris Caren, president and CEO of iParadigms. “The record-high renewal rates for Turnitin reflect how seriously the topics of plagiarism prevention and 21st century writing skills are to the future of education.”

About iParadigms LLC
iParadigms, LLC is the world's leading provider of web-based solutions for plagiarism prevention. The company's products include Turnitin, used by educators worldwide to check students' papers for originality, to enable web-based peer review and for digital grading of student work. iParadigms' iThenticate solution is the leader in plagiarism detection in research, publishing and many other commercial markets. The company's solutions check millions of documents each month and are used in over 100 countries. iParadigms is headquartered in Oakland, CA with an international office located in Newcastle, United Kingdom. iParadigms is backed by Warburg Pincus.
http://www.turnitin.com and http://www.ithenticate.com

iParadigms Media Contact:
Chris Harrick, Vice President of Marketing
Phone: +(1) 510.764.7579
Email: charrick@iparadigms.com

Christine Allman
Phone: +(1) 410.975.9638
Email: Christine@kehcomm.com

All products and services mentioned in this document are trademarks or registered trademarks of their respective owners.

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