Los Angeles, Calif (Vocus/PRWEB) January 11, 2011
CP+B announced today that Tiffany Rolfe and newly hired of Jason Gaboriau will be co-executive creative directors in Los Angeles where they will lead the Old Navy and Bolthouse Farms’ Baby Carrots accounts as well as a portion of the agency’s Microsoft work.
Since joining CP+B in 2002, Tiff has created ground-breaking work for MINI, ‘truth’, Virgin Atlantic Airways, Burger King, Volkswagen, and many others. She helped launch PINK by Victoria’s Secret, and served as creative director on ‘truth,’ and American Express OPEN. Tiff’s work has received top awards at every major creative competition in the industry, including The One Show, Communication Arts, D&AD, Clios, The Andy’s, The Effies, and Cannes, where she was awarded a Grand Prix and the Titanium Lion. Tiff has been featured in AdAge’s “Twenty Five Twenty-Something’s,” AdWeek’s “Young Ones,” AdAge’s “Women to Watch,” and in 2010 was named one of the Top 10 Young Creatives of the Decade by the Young Guns Awards.
“Being part of CP+B’s growth for the last nine years has been amazing. I’m grateful and excited to continue that growth with the build-out in LA,” said Tiff. “As we’ve added new offices around the world, we’ve expanded our creative model and capabilities. LA will push that even further.”
Jason joins CP+B from Amalgamated where he was a co-founder and executive creative director. Under his leadership, the agency built an impressive roster of clients including Ben & Jerry's, Coca-Cola, New Belgium Brewery, and Svedka vodka. His work has been described as "the best viral marketing New York has ever seen," and most importantly, he has produced unprecedented results for his clients, such as Svedka's leap from the 20th selling brand of vodka to the 3rd best-selling brand.
“I am very excited and thankful for the opportunity to work for one of the most creative agencies in the world,” said Jason. “I love the work and have always been impressed with CP+B’s culture of “yes”. But what really blew me away were their capabilities outside of traditional advertising. While other agencies are trying to figure out how to incorporate the digital agencies they bought, CP+B has it already figured out. It is an amazing thing to see.”
“Tiffany and Jason represent everything we look for when it comes to leadership,” said Rob Reilly, worldwide chief creative officer. “Tons of talent. Zero ego. And a relentless desire to change culture and make our brand partners famous.”
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Burger King, Phillips, Coke Zero, Discovery networks, American Express, Domino’s Pizza, MetLife, Molson Canadian, Old Navy, SAS, Best Buy and Bolthouse Farms’ Baby Carrots. CP+B has more than 1,000 employees worldwide, collaborating across six factories: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg. The agency has $1.2 billion in billings and is one of the most-awarded agencies in the world—with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in every category. CP+B has been awarded Interactive Agency of the Year three times at Cannes, most recently in June of this year, and in 2010, CP+B was also named Agency of the Decade by Advertising Age. CP+B and its work have been covered worldwide by the New York Times, the Wall Street Journal, the Financial Times, CNN, FOX, CNBC, the Colbert Report and Saturday Night Live.