Bluegreen Corporation Social Media Strategy Gets Honorable Mention

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Bluegreen gains honorable mention at the TimeShareWare Client Conference for their social media strategy in the timeshare industry.

“I was really impressed with Bluegreen when doing my research for this presentation,” Fitzgerald said. “(Bluegreen) is leading the way in the timeshare industry when it comes to social media and an overall, integrated online strategy.”

Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play, was recently recognized by Social Media Expert Chicke Fitzgerald, for its Social Media presence as well as its successful branding of Bluegreen products and services at this year’s TimeShareWare Client Conference. Fitzgerald, Chief Executive Officer of SOLUTIONZ HOLDINGS and co-author of Bootstrap Business, was a guest speaker at the conference.

Fitzgerald’s presentation focused on ways the timeshare industry can leverage Social Media. The presentation consisted of slides filled with examples of productive campaigns. Many examples depicted Bluegreen materials, including Bluegreen collateral, websites and social media venues such as Facebook and Twitter.

“I was really impressed with Bluegreen when doing my research for this presentation,” Fitzgerald said. “(Bluegreen) is leading the way in the timeshare industry when it comes to social media and an overall, integrated online strategy.”

Bluegreen’s VP of Creative Marketing, Izzy Pycher, has led the Boca Raton based company’s online Social Media strategy. Pycher says these progressive online strategies are necessary in today’s world, especially when you’re an owner-based company. Websites like Facebook, Twitter, even YouTube are perfect vehicles for owner communication.

“The owners’ conversations on Facebook speak for themselves,” said Pycher. “Social media allows them to share experiences, get recommendations on resorts and ask each other questions, knowing they’ll get authentic feedback. It’s a win-win for the owners themselves as well as for the company overall.”

ABOUT BLUEGREEN CORPORATION
Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation (NYSE:BXG) is the leader in providing Colorful Places to Live and Play through its vacation ownership resort and residential real estate business segments. Our more than 3,500 employees are passionate about delivering extraordinary experiences for our owners, travelers and business partners. Since 1996, Bluegreen has managed, marketed and sold a flexible, real estate-based vacation ownership plan with more than 222,600 owners, over 54 owned or managed resorts, and access to more than 4,000 resorts worldwide. Since 1985, Bluegreen Communities has developed master-planned residential and golf communities primarily in the southern and southeastern U.S., and has sold over 55,000 home sites. We also offer a portfolio of comprehensive, turnkey, fee-for-service resort management, financial services, customer generation and sales solutions to third-party developers and lenders. For more information, visit http://www.bluegreencorp.com or our travel portal http://www.colorfulplaces.com.

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Kimberly A. Wischnowski
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