Perfect Market Raises $9 Million in New Financing

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Comcast Interactive Capital leads growth financing round for leading provider of traffic and content optimization solutions for web publishers

Perfect Market, Inc. (http://www.perfectmarket.com), a leading provider of traffic and content optimization solutions for web publishers, has completed a $9 million financing round led by Comcast Interactive Capital. Existing investors Idealab, Rustic Canyon Partners, Tribune Company and Trinity Ventures also participated in this financing round.

Perfect Market, headed by CEO Julie Schoenfeld, enables branded publishers to compete in the online economy by creating value from their content. The company was originally formed by Idealab in 2007 and now counts Los Angeles Times, San Francisco Chronicle, and Orlando Sentinel as major customers.

Perfect Market has developed a number of patented technologies that help customers unlock the value of their assets through programs that include traffic generation, content optimization, and improved packaging that all combine to yield improved monetization. The company helps publishers make more money by driving incremental traffic to content that has been 'Perfect Market' optimized.

“Perfect Market continues to pioneer online revenue growth strategies for the nation’s premier publishing brands,” Schoenfeld said. “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading web properties in the ever-expanding online advertising marketplace.”

“Perfect Market has a unique proposition in unlocking value in content from web publishers. I’m excited to work with this seasoned management team and impressed by the results that Perfect Market has achieved with its roster of blue chip publishers,” said David Horowitz, Managing Director of Comcast Interactive Capital who will join Perfect Market’s Board of Directors.

About Perfect Market, Inc.
Perfect Market works with professional publishers to create distribute and monetize content more effectively online. Perfect Market’s patented solutions helps publishers, including San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in online content. By delivering the right content in the right format to the right user with the right relevancy, Perfect Market has significantly increased the revenue for its publishing partners. Perfect Market is headquartered in Pasadena, CA with offices in New York.

Resources:
*About Perfect Market (@perfectmarket): http://www.perfectmarket.com
*About Comcast Interactive Capital: http://www.civentures.com/

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Rachel Petersen

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