Valley View, OH (Vocus/PRWEB) January 27, 2011
Nanofilm, the leading maker of professional lens care products, has recently awarded a grant to fund a continuing education course for professional opticians. “ Why Care About Lens Care” is a no-cost online course approved for one hour of Continuing Education credit by the American Board of Opticianry. The course is designed to help eyecare professionals understand the material science behind cleaning optical lenses and coatings and learn effective ways to discuss the topic with patients.
The “Why Care About Lens Care” curriculum was designed by Barry Santini, a New York State licensed optician, who is certified by the American Board of Opticianry and has been awarded an ABO Master designation. The course is hosted on the website of 20/20 Magazine, a leading professional optical journal.
“Progressive eyecare professionals know the importance of proper lens care for their patients and their business. This ABO-certified continuing education course gives them additional knowledge to help them succeed,” says Jodi Groh, Director of Marketing for Nanofilm.
“Why Care About Lens Care” emphasizes the impact an optician who is educated about lens care can have on customer satisfaction and reduced eyewear remakes, which has a direct impact on an optical company’s success. “Take the time to really let your patients know how to care for their new eyewear at delivery time...Eyewear is not any different than your new car, furniture and stove-top or granite countertop. People are most interested in care products and techniques that are designed to prevent damage.”
Guidelines for understanding and choosing safe and effective lens care cleaners for various lenses and lens coatings are also discussed. Special emphasis is included on the science of cleansing Super Hydrophobic coatings, the “easy clean” surfaces which are increasing in popularity. The course also includes best practices for educating parents about proper lens care as part of a personalized dispensing process.
Nanofilm, founded in 1985, is a global optical leader in lens care and coatings. Millions of people around the world use Nanofilm products, including Clarity Clean It™, Clarity Defog It™ and other lens care products, as well as nanotechnology-enabled coatings. More information at http://www.nanofilmproducts.com
Lynn Lilly, Nanofilm
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